4 tips & tricks for rebranding your credit union

first_img 15SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Hilary Reed Hilary Reed, founder of EmpowerFi, is an innovative thought-leader who has been involved in various aspects of strategic sales and marketing for 15 years. Her career began in 2000 when … Web: www.empowerfi.org Details Your credit union has grown with the passage of time. Under your current branding, you’ve added countless new products, incentives, and account types for every type of member that you serve. As your credit union evolves, so should your brand. Sometimes a simple update will suffice, but other times, you have to consider a complete rebranding that matches the experience you’re offering your members.The exact reason you rebrand will vary from credit union to credit union, and the exact path you take can take many different forms. With that said, however, there are some general rules you should keep in mind when considering a rebrand, and we’ve compiled 4 important ideas for you!1 – Have a Good Reason for Rebranding Your Credit UnionAs a decision-maker, you may have a number of reasons as to why you want to switch things up. With that said, however, it’s vital that you map out the exact path you would like to take before you begin the process officially. Going into a rebrand without a concrete strategy can impede your progress.The best way to do this is to make a list of all of your strategic objectives and/or goals. Some objectives may include:Replace outdated brand imagery and/or logo.Boost the value and appeal of a new product, account or loan.Recover from negative press or member experiences.Highlight the benefits of belonging to your credit union. 2 – Consider Internal Changes FirstAs the saying goes, “If you add lipstick to a pig… it’s a still a pig.” This is harsh, but it’s very true when it comes to rebranding. As you continue your rebrand prep, make sure you take the time to investigate and rebrand internally as well. If your main issues are internal, it’s extremely important that you put a major focus on your culture before all else.One of the best ways to improve internally is to get valuable feedback from your employees on what they would like to see change for the benefit of the company and their employment. Be transparent and involve your employees in the process from the beginning until the end.3 – Test! Test! Test!As you go through the rebranding process, it’s very important that you test everything before it’s officially launched. Testing and soft rollouts will allow for easier adjustments during the design-phase before it’s revealed to your entire membership.Some credit unions also choose to conduct brand market research before launching or even considering a rebrand. By conducting brand research studies before embarking on a refresh, this allows credit unions to gauge brand awareness and advocacy, helping to determine if a rebrand is truly necessary in the first place. 4 – Don’t Rush the ChangeEffective change takes time. Nothing will be fixed overnight successfully when it comes to a credit union rebrand. Allow yourself enough time to plan everything out, time adjustments, and time for execution. Rushing a rebrand could prove to be catastrophic.On the same note, don’t expect positive change to happen overnight. As with any kind of change, consumers need time to warm up to the idea. Be sure to allot a minimum of 24-months before you can expect to see a positive return on your brand investment.To Sum It Up:These are just a few things to keep in mind when rebranding your credit union. A new brand is not for everyone, and it’s certainly not always necessary. But if you decide to move in this direction, begin the process with plenty of research, reasonable expectations, and be creatively-open as possible, and you’re credit union has an excellent chance at success.last_img read more

Ford Introduces Cars That Can Obey Speed Limit Signs

first_imgFord’s new car will force you to obey the speed limitThe car Manufacturer, Ford is introducing what it calls Intelligent Speed Limiter technology on its  newest edition of its S-Max cars.This is obviously for those people who are speed demons who can’t keep their gas pedals off the metal:The technology enhances the vehicle’s cruise control capabilities with cameras that are able to recognize posted speed limits.The driver can specify a top speed to ensure they’re never accidentally speeding, but when the system is switched on it uses a dashboard-mounted camera to keep an eye on road signs with posted speed limits to automatically increase or decrease the vehicle’s allowed top speed accordinglyIf the vehicle happens to exceed the set speed limit, like when picking up speed driving down a hill, an audible warning alarm is triggered and the vehicle’s engine stops getting fuel until it slows down enough.It’s a smoother response than automatically slamming on the brakes which can be jarring to the passengers and other vehicles on the road.At any time the driver can override the system by just tapping the accelerator, but at that point they’ll have to deal with the stresses of ensuring they’re not speeding.“The system does not apply the brakes but smoothly controls engine torque by electronically adjusting the amount of fuel delivered,” the company said in a press release.The technology seems to be a step in the direction of the driverless car, also known as an autonomous car.last_img read more

Top Female Wrestlers Dominate Mats at Wike

first_imgWrestling ChampionshipTop female wrestlers dumped doubts as to whether they can be dethroned at the ongoing maiden edition of the Governor Wike Wrestling National Wrestling Championship taking place in Port Harcourt.The ranking female wrestlers took to the mats as the championship winds down today with a colourful closing ceremony being planned by the Local Organising Committee (LOC). In one of the fights, Ifeoma Nwoye (Anambra) subdued Blessing Sunday (Delta club) in the 55kg Freestyle first round, just as Blessing Oborodudu (Bayelsa) in 68kg floored Igwe Micheve (Enugu).Commonwealth gold medalist, Odunayo Adekuoroye (Ondo) had little fuss in beating Faziuya Babadu (Nigeria Army) in the 57kg freestyle, Mercy Genesis (Bayelsa) beat Mausi Vivian (Lagos) in the 50kg.As at press time, Adaku Favour (Rivers State), Adaku Ugochukwu (Nigeria Army), Winnie Gofit (Nigeria Army), Juliet Ogu (Bayelsa state), Chuks Christiana (Delta) and Blessing Onyebuchi (Edo) were expected to do battle in the 76kg weight female category.In the female 65kg weight category, Cecilia James (Ondo), Reuben Hannah (Nigeria Army), Ebi Biogos (Bayelsa), Bukky Adeyanju (NSCDC) and Adeyanju Bukola (Lagos state) were paired to battle for honours.Expected to battle for glory in the 62kg weight category are Aminat Adeniyi (Ondo State), Esther Ayodele (Police), Faith Temene (Bayelsa) and Essien Akoh (Cross Rivers).Meanwhile, officials and wrestlers have continued to commend Governor Wike for sponsoring the wrestling championship and the quality of facilities available for the contest.Assistant Coach of Edo State, Edith Obanor, praised the facilities available for the championship, saying they were comparable to anywhere in the world.She commended Edo wrestlers, who she says have done well so far, winning four gold and three silver medals, just as she hoped for more medals in coming contests.Head Coach of Nigeria Army Wrestling Team, Sergeant Duke Adindu said the championship has provided his wrestlers with the opportunity to test their strength against quality opponents and commended the organizers for a good competition.Also speaking, Commonwealth and African champion, Aminat Adeniyi of Ondo State said she was ready for any opponent, adding that the Wike Championship has been of great value to the wrestlers.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more

Jamaica to establish Procurement Commission

first_imgJamaica’s Finance Minister Dr. Nigel Clarke says a Procurement Commission is to be established by the end of 2018.Clarke who made the announcement while addressing an investor forum briefing here last week said the Commission will oversee the government procurement process.  The existing regime is being revamped, consequent on amendments to the Procurement Act, which was passed in Parliament recently.The Finance Minister said the accompanying regulations will shortly be tabled and debated in the Houses of Parliament, thereby paving the way for the Commission’s establishment.This, he added, will facilitate work on other measures that “we need to take to put the Procurement Commission in place.”These will include recruiting suitable staff and undertaking the requisite training. Clarke emphasized the overall process “will usher in a new regime that will benefit many companies.”Among the benefits, are measures that will facilitate greater participation by small and medium-sized Jamaican manufacturers in the public procurement process.“So, when a procurement happens for a particular government product or service, there will be the opportunity to have differential treatment for small and medium-sized businesses that will make them more competitive in that procurement environment,” he said.last_img read more