The Venable Consortium, a group of media industry associations lead by AAAA, IAB, ANA, DMA and backed by counsel providers Venable LLP, recently took a significant, proactive step in the release of its “Self-Regulatory Principles for Online Behavioral Advertising.” The publication is important because it’s a direct response to a growing call for stricter control over the tracking of consumer behavior online.Up to now, publisher and advertiser trade groups were primarily concerned with keeping the FTC on the side of self-regulation, which it largely has been. Lately, however, lawmakers have become more vocal about introducing legislation that threatens the industry’s self-regulatory status.Congressman Rick Boucher, a Virginia Democrat and chairman of the Communications, Technology and the Internet subcommittee, has made clear his intention to introduce legislation to bolster consumer privacy protection. “I have previously announced my desire to work with Chairman Waxman, Chairman Rush and Ranking Members Barton, Stearns and Radanovich to develop legislation this year extending to Internet users the assurance that their online experience is more secure,” he said in his opening statement during a joint hearing on behavioral advertising with the Communications and Consumer Protection Subcommittees last June.A Shift Away From Self-Regulation? Currently, the Internet publishing and advertising industry is operating in a self-regulated environment, but online behavioral tracking is being used to ever-growing degrees—from large ad networks of unaffiliated sites to specific vertical networks and down to single-publisher Web site networks and “related content” applications. “Part of what we’re doing with that cookie is enhancing the consumer experience,” says Pam Horan, president of the Online Publishers Association, which, along with the MPA and ABM is part of the Venable Consortium. “It’s to make sure we’re delivering the right content. The advertising piece of it is very important, but so is educating the lawmakers on the fact that the technology is also used for a better user experience.”Congressman Boucher would like to see an opt-out practice introduced where consumers can opt out of first- and third-party use of their information—and then be able to opt in to third-party use.“If you had a first-party opt out, that would be a publisher-consumer relationship,” says Horan. “In that scenario, that Web site would need to provide the consumer with an option.”Introducing that option, goes the argument, could severely undermine an advertising business model that, says Horan, supports 90 percent of online revenues. “At the most extreme, a requirement for opt in could have a huge impact on the business model. Our ability to serve ads is the foundation of our ability to serve that model. It could have a significant impact.”Currently, consumers can opt out via Web sites such as NetworkAdvertising.org. The FTC, for starters, would like to see something more comprehensive. The “Self-Regulatory Principles” guidelines will attempt to take that further by educating consumers via more industry-developed Web sites and marketing campaigns, as well as “new links and disclosures on the Web page or advertisement where online behavioral advertising occurs.”The guidelines are the first step in bringing the advertising and content industries together on a defined set of principles. Next, says Horan, is a set of guidelines for the enforcement of those principles. All of this, she says, is aimed at proving to the FTC and the Hill that the industry is serious about protecting its self-regulation. SIDEBARWhat You Need to KnowRuth Day, chief privacy officer at UBM [pictured], notes the privacy principles published by the Venable group focus on unaffiliated, third-party ad networks. Publishers are considered first-party trackers, and the FTC is clear on that distinction and has essentially backed off any further privacy regulation of first-party tracking of consumers due to the clear, direct relationship. However, many publishers do display third-party online behavioral ads on their sites. For those of you, here’s what Day recommends you keep an eye on.Read the Guidelines—If you work with a third-party ad server, familiarize yourself with the principles to see what they mean for ads that are displayed on your site.Know Who You’re Dealing With—“Publishers need to know whether a third-party ad server displaying ads on its Web sites is part of a behavioral online network, with an appropriate representation in the contract or insertion order,” says Day.Who’s Responsible for What?—“Logically, the third-party ad server needs to be the party responsible for notice because it is the entity collecting information from the visitor to the publisher’s Web site,” adds Day.
[This story first appeared on sister site min.]The nearly one-month-old mystery of Jess Cagle’s successor as Entertainment Weekly editor was resolved on Feb. 10 when Cagle—who has doubled as People editor and EW editorial director since Jan. 13—announced the intra-Time Inc. hire of SI.com managing editor Matt Bean.He leaves one content-busy brand for another, with the post-Super Bowl SI in the midst of the Winter Olympics and about to embark on the Swimsuit issue’s 50th anniversary. EW will culminate its busy awards season with the Oscars on March 2.Bean came to SI and Time Inc. in Aug. 2012 from Rodale, where min digital media editor Steve Smith credited his stewardship for “developing one of the most ambitious and sophisticated mobile app programs of any magazine publisher.” As Men’s Health articles editor earlier during his eight-year stint, he oversaw theNational Magazine Award-nominated front-of-book section and spearheaded the launch of the first-to-market tablet edition in 2010. Being the on-air host of Spike TV’s adventure-sports driven The Playbook while at MH extended to Bean starting the SI Now daily live talk show.Said Cagle: “Matt’s arrival is a testament to Time Inc.’s confidence in EW. He is [an especially] talented editor well-suited to this unique brand, and it will be a thrill to see where he and the extraordinary staff take EW in the years to come.”
Now playing: Watch this: Apple We tested the Apple Watch EKG against a hospital EKG 1 Tags Mobile Gadgets Comment Aug 31 • Best places to sell your used electronics in 2019 reading • Apple and Stanford release Apple Watch heart study’s full results Aug 31 • Your phone screen is gross. Here’s how to clean it • Apple and Stanford released the full results of their study on Saturday. Apple Before Apple announced the Apple Watch’s ability to perform echocardiograms on the go last year, it was working with Stanford University to study the technology. The Apple Heart Study enrolled 400,000 people. According to study results, presented Saturday, 2,000 of those participants received a notification about an irregular heart rhythm, which can be a sign of a larger problem, like atrial fibrillation. The sooner warning signs can be spotted, the sooner people can seek help. “Many participants sought medical advice following their irregular rhythm notification, using the information to have more meaningful conversations with their doctors,” Apple said in a press release.Fifty-seven percent of participants who received an irregular pulse notification went to the doctor. “The results of the Apple Heart Study highlight the potential role that innovative digital technology can play in creating more predictive and preventive health care,” said Lloyd Minor, dean of the Stanford School of Medicine. “Atrial fibrillation is just the beginning, as this study opens the door to further research into wearable technologies and how they might be used to prevent disease before it strikes — a key goal of precision health.”In November, the ECG sensor gained support in WatchOS version 5.1.2. Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Share your voice See All 4:28 Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors Apple
This story originally appeared on Reuters Amazon.com Inc has installed more than 15,000 robots across 10 U.S. warehouses, a move that promises to cut operating costs by one-fifth and get packages out the door more quickly in the run-up to Christmas.The orange 320-pound (145 kg) robots, which scoot around the floor on wheels, show how Amazon has adopted technology developed by Kiva Systems, a robotics company it bought for $775 million in 2012. Amazon showcased to media on Sunday ahead of Cyber Monday, the biggest online shopping day of the year.The robots are designed to help the leading U.S. online retailer speed the time it takes to deliver items to customers and better compete with brick-and-mortar stores, where the bulk of Americans still do their shopping.The robots also may help Amazon avoid the mishaps of last year’s holiday season, when a surge of packages overwhelmed shipping and logistics company UPS and delayed the arrival of Christmas presents around the globe. Amazon offered shipping refunds and $20 gift cards to compensate customers.Amazon deployed the robots this summer, ahead of the key holiday quarter, when the company typically books about one-third of its annual revenue. The updated warehouses are in five states — California, Texas, Florida, New Jersey and Washington.The move comes at a cost. Amazon estimated in June 2013 that it would spend about $46 million to install Kiva robots at its warehouse in Ruskin, Florida, including $26.1 million for the equipment, according to company filings to local government.The Kiva robots have allowed Amazon to hold about 50 percent more items and shorten the time it takes to offer same-day delivery in several areas, said Dave Clark, senior vice president of worldwide operations and customer services.At Amazon’s warehouse in Tracy, California, workers stack goods in shelves carried by more than 1,500 Kiva robots, which use markings on the floor to navigate and form a “big block of inventory,” Clark said.Squeezing the racks of items closely together eliminates the need for workers to navigate aisles to collect items ordered by consumers. Now, a worker calls for specific items and the robot steers itself to their particular work station. Each robot can carry as much as 720 pounds.In some cases, the robots have allowed Amazon to get packages out the door in as little as 13 minutes from the pick stations, compared to about an hour and a half on average in older centers.”It’s certainly proving out that it’s justified itself,” Clark said of the Kiva acquisition. “We’re happy with the economics of it.”(Reporting by Deepa Seetharaman; editing by Keith Weir) 3 min read Register Now » December 1, 2014 Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals
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