On Social Value

first_imgOne of the primary challenges many companies face using social is a lack of understanding of social value.Because they misunderstand social value, these companies (and many individuals) fail to create enough value to be relevant and to create a connection. These organizations (and people) produce content that talks about their company instead of their client’s company. They produce content that pitches their product, instead of addressing their client’s challenges. They withhold anything actionable or valuable in the belief that the only way they will ever capture any value is by selling their product, service, or solution to the people with whom they hope to engage.This is why their social marketing efforts fail. Because they withhold value, there is no engagement. Because they create no social value, there is no social connection. This is a recipe for failure.The best remedy for this ailment is to separate social value from “the ask.” When you are creating social value, you don’t worry about “the ask.” Instead you worry about the value creation and the connection with the audience you serve. When you ask, ask directly and make it easy to say yes.Creating value and asking are two separate activities, and they are not seeking the same result. Worry about the value creation, and the ask is easier.last_img read more

Fake currency unit unearthed in Odisha

first_imgA fake currency printing unit was unearthed by the police in Parlakhemundi of Odisha’s Gajapati district on Monday. Police suspect the unit was being used to print counterfeit notes to be distributed during the elections in the State.Fake currencies with the face value of ₹2,50,000 in ₹500 denomination was seized from a rented house, where the counterfeit printing unit was operating. Equipments, chemicals and paper for fake currency notes were seized.Two persons — one from Srikakulam district of adjoining Andhra Pradesh and the other, a resident of Parlakhemundi — were arrested from the spot. Another accused from Bihar managed to escape during the police raid.According to investigating police officers, seizure of such large amount fake currencies suggests that those involved in the racket might be planning to circulate them in rural areas during the election process, when cash transactions increases many folds.Gajapati Superintendent of Police Sara Sharma said further investigation is on to find out if the busted fake currency printing unit is a part of a larger inter-State racket.last_img read more

Ginebra nears title repeat, shuts down Meralco in Game 5

first_imgMOST READ Trending Articles PLAY LIST 00:50Trending Articles01:04Trump attends World Series baseball game in Washington DC00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Typhoon Kammuri accelerates, gains strength en route to PH QC cops nab robbery gang leader, cohort Brace for potentially devastating typhoon approaching PH – NDRRMC Japan ex-PM Nakasone who boosted ties with US dies at 101 Don’t miss out on the latest news and information. “It’s been that kind of day,” said Ginebra coach Tim Cone. “Meralco has done a really good job of grinding out wins against us and that’s really what we’ve always tried to be about — a grind out, defensive type team and so we talked about getting back to our identity and really going out there and getting at people defensively.”The game wasn’t a pretty sight to see on the offensive end with both teams making it tough for the other to score. The lack of familiarity playing in the massive venue also played its part.But the Gin Kings just had enough to win it with its defense forcing Meralco to 20 turnovers that led to 23 turnover points.“We kind of took advantage of that fact that we didn’t shoot the ball all that well either. Again, it was just a grind it out battle. I thought tonight we took away some of their strengths and we were able to get to some of ours as opposed to the last couple of games where they really made us play to our weaknesses,” said Cone.“We just didn’t battle, we went to war today. We knew how important this game is. It didn’t win us anything but in a best of three series, it’s always important to win the first game,” Cone, the two-time Grand Slam winner, said.ADVERTISEMENT Photo by Tristan Tamayo/INQUIRER.netBOCAUE – Barangay Ginebra clamped down on defense late and slammed Meralco, 85-74, to move on the cusp of winning the 2017 PBA Governors’ Cup Finals Sunday at Philippine Arena here.Leading 3-2 in the best-of-seven series, the Gin Kings shoot for their second straight title with a victory on Wednesday, with Game 6 slated still at the world’s largest indoor arena.ADVERTISEMENT Kammuri turning to super typhoon less likely but possible — Pagasa After coaching first game, Ildefonso says he has no plans of becoming head coach Read Next In front of 36,445 fans in attendance, Ginebra held Meralco to only one field goal in the final six and a half minutes of the game and went on an 11-2 blast to extend a four-point lead to 13, 85-72, with 1:15 to go.Justin Brownlee unfurled 20 points, 12 rebounds, five assists, three steals, and a block to lead the charge for the Gin Kings.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutBut it was Greg Slaughter, who imposed his presence down low as the Best Player of the Conference tallied a double-double of 17 markers and 16 boards on top of six rejections.LA Tenorio scattered 17 points, six rebounds, and four dimes, while Joe Devance got 12 markers and seven boards. CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Stronger peso trims PH debt value to P7.9 trillion Kin of Misamis Oriental hero cop to get death benefits, award — PNP LATEST STORIES View comments Allen Durham once again gave his all and finished with 27 points, 19 rebounds, five assists, and three blocks.Garvo Lanete had 11 markers and three assists, Anjo Caram got seven, but the locals had little to show in supporting Durham. The Scores:GINEBRA 85 – Brownlee 20, Slaughter 17, Tenorio 17, Devance 12, Aguilar 8, Thompson 5, Caguioa 4, Ferrer 2. MERALCO 74 – Durham 27, Lanete 11, Hugnatan 8, Caram 7, Hodge 6, Dillinger 6, Newsome 5, Amer 4, Tolomia 0, Faundo 0. Quarters: 21-15, 42-35, 66-62, 85-74.last_img read more

Bali Pure sets aside distractions after car trouble to forge Finals decider

first_imgDon’t miss out on the latest news and information. BaliPure ties Pocari at 1-1 LATEST STORIES Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ “My tito has the car and they’re fixing it. They should have it settled by tonight,” she said.Sports Related Videospowered by AdSparcRead Next “She was driving and she bumped a car. She was with Grethcel and my players in San Sebastian. That’s why they were late because of the traffic. Thankfully, the battle for third went to a fourth set and they were able to make it here,” said  Gorayeb in Filipino.Malabanan was with Grethcel Soltones, Iris Oliveros, and Alyssa Eroa when the accident occurred. She asked her teammates leave her so they could make it to the venue.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutout“We didn’t know what to do. We were freaking out. But I told them to go ahead and they just took a Grab and I just stayed with the car,” said Malabanan.Though the FEU hitter came it late for the game, the minor distraction didn’t really change the outcome for the Water Defenders as they extended the series to a deciding Game 3 with a tough five-set triumph, 25-15, 26-24, 24-26, 24-26, 15-13. World’s 50 Best Restaurants launches new drinking and dining guide 1 dead in Cavite blast, fire Heart Evangelista admits she’s pregnant… with chickencenter_img Photo by Tristan Tamayo/INQUIRER.netBali Pure coach Roger Gorayeb almost didn’t have a number of players for Game 2 of the 2017 Premier Volleyball League Reinforced Conference women’s division on Tuesday.The multi-titled mentor bared that the vehicle driven by Jerrili Malabanan figured in a minor accident in EDSA on her way to the Philsports Arena in Pasig.ADVERTISEMENT Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Heart Evangelista admits she’s pregnant… with chicken What ‘missteps’? Lacson: SEA Games fund put in foundation like ‘Napoles case’ Soltones took over in the fifth set and dropped 11 points, while Malabanan herself made her mark with 10 in the victory.“Jerilli’s mind was on another place. That’s why I didn’t put her on our first six. But thankfully, she recovered for us,” said Gorayeb.The Fil-Am spiker said that all the hassle she went through was all worth it thanks to the conquest.“It was a crazy day; getting into that accident and playing in that game. But it was all worth it,” she said.As for her car, Malabanan said that everything was settled thanks to a little help from his uncle.ADVERTISEMENT WATCH: Firefighters rescue baby seal found in parking garage View commentslast_img read more

9 months agoEx-Wolves midfielder Andrews slams Liverpool pair Sturridge, Shaqiri

first_imgEx-Wolves midfielder Andrews slams Liverpool pair Sturridge, Shaqiriby Paul Vegas9 months agoSend to a friendShare the loveFormer Wolves midfielder Keith Andrews was unimpressed by Liverpool for their FA Cup defeat on Monday.Andrews pulled no punches when looking back on the match and picked out Daniel Sturridge and Xherdan Shaqiri for particular criticism.Speaking to Off The Ball, Andrews said: “A few of those Liverpool players need to have a good look in the mirror after their performances, some of them were shocking, they’re fringe players and it shows they haven’t got the strength in depth.”There’s talk of Sturridge getting a new contract, but I don’t know where that’s come from.”Shaqiri only got going when the big boys came on, he was having a sulk up. Fabinho at the back, forget about it.“I wanted to bring up that issue from that game, I wasn’t watching it in depth, it was on at home, the first half, in particular, was horrendous.” TagsTransfersAbout the authorPaul VegasShare the loveHave your saylast_img read more

President, Vice President, PM extend Holi greetings

first_imgNew Delhi: President Ram Nath Kovind, Vice President M. Venkaiah Naidu, Prime Minister Narendra Modi and Congress President Rahul Gandhi on Thursday greeted the nation on the occasion of Holi.”Greetings and best wishes to fellow citizens in India and abroad on the auspicious occasion of Holi,” tweeted Kovind, who had also released a statement on Wednesday.”The festival of colours, Holi is a celebration of spring and fraternity in our society. May it bring peace, joy and prosperity to everyone’s lives,” Kovind said. Also Read – India gets first tranche of Swiss bank a/c detailsNaidu tweeted that Holi was a celebration of the victory of good over evil and a festival that expresses joy, camaraderie and conviviality.Modi also extended greetings to the nation on the occasion of Holi and said that the festival of joy and gaiety would strengthen the colour of unity and goodwill.Extending wishes, Rahul Gandhi said: “Wishing you and your family a very Happy Holi. I pray to God that this festival brings colours to your life.”last_img read more

How Randall Cunningham Taught NFL Quarterbacks To Fly

4Michael Vick2002679218330 27Greg Landry1971861113200 9Steve Young19921,737142263 20Kordell Stewart2001610132217 5Michael Vick2010860202327 23Colin Kaepernick2013803125216 Embed Code 10Greg Landry1972547167256 26Donovan McNabb2000232178201 In the latest installment in our documentary podcast series Ahead Of Their Time, we examine how Cunningham frustrated defenses not only with his speed and agility but also with his ability to throw the ball. It was a combination of skills that no quarterback had ever really possessed before, and it helped Cunningham transform the way people thought about the game’s most glamorous position. 3Russell Wilson2014659225335 2Robert Griffin III2012847218347 8Cam Newton2015633169266 28Russell Wilson2012952111199 Scan a list of the NFL’s best quarterbacks nowadays, and you’ll find names such as Russell Wilson, Cam Newton, Tyrod Taylor and even that of rookie sensation Dak Prescott — dynamic passers who can run the ball, too. The question of whether a team can succeed with that kind of dual threat under center has basically been settled in today’s game; such a QB has led his team to the Super Bowl in each of the past four seasons.1Colin Kaepernick did it in 2012; ditto Wilson in 2013 and 2014, and Newton in 2015. And no five-year period in modern NFL history2Going back to the start of the Super Bowl in the 1966 season. has seen quarterbacks gain more rushing yards per game than they have over the past five seasons. The golden age for mobile passers is right now.In the not-too-distant past, a quarterback was supposed to stay in the pocket, survey the field and make the throw — not take off and run. Not only was rushing mostly absent from the job description, it was often seen as a bad habit that needed to be discouraged. But Randall Cunningham helped change all that when he took the NFL by storm in the mid-1980s. 17Steve Grogan1978484146224 16Michael Vick2011593140226 Source: Pro-Football-Reference.com 12Daunte Culpepper20001,558129239 Greatest dual-threat QB seasons, 1966-2016 13Kordell Stewart1997422159231 14Rich Gannon2000947129227 1Randall Cunningham1990750249374 6Cam Newton2011512224311 7Cam Newton2012608195295 18Steve McNair1998450149224 25Donovan McNabb2002419141211 YARDS ABOVE BACKUP 21Randall Cunningham1992445144217 22Tyrod Taylor2015682129217 More: Apple Podcasts | ESPN App | RSS | Embed By Neil Paine After flashing abilities as a passer, runner and punter at UNLV, Cunningham was selected in the second round of the 1985 NFL draft by the Philadelphia Eagles. And almost immediately, his unique skill set grabbed his teammates’ attention.“You knew there was something special about Randall,” former Eagles defensive back Eric Allen said. “[He was] extremely athletic, played with a great sense of self, understood that he was good, understood that he could do a lot of things that other quarterbacks in the game could not do, and he had a great deal of confidence.”Despite his talent, Cunningham sat behind Ron Jaworski, a more traditional dropback passer, for most of his first two NFL seasons. But he became Philly’s starter after Jaworski was hurt late in the 1986 season — and the Eagles’ iconoclastic coach, Buddy Ryan, soon let Cunningham loose as the game’s first true dual-threat QB.“Buddy Ryan allowed me to be the player he believed I could be,” Cunningham told me. “He saw something in me and gave me an opportunity to flourish as an athlete, and not just a quarterback, but to really take it to a whole other level.”Cunningham wasn’t the first mobile QB in NFL history. Before 1986, six quarterbacks had put up 500 or more rushing yards in a season; in 1972 alone, two of them — Bobby Douglass of the Chicago Bears and Greg Landry of the Detroit Lions — combined for a whopping 1,492 rushing yards and 17 rushing touchdowns. Those were the two best pre-Randall QB rushing seasons according to my yards above backup QB (YABQ) metric, which assigns a value to a quarterback’s passing and rushing statistics in a way similar to Football Outsiders’ yards above replacement (and can also be calculated throughout history).3Specifically, YABQ converts Chase Stuart’s calculations for a QB’s passing and rushing value above average into a measurement of total value that uses as its baseline a backup-level quarterback, a la Football Outsiders’ YAR metric. But Landry’s days as a scrambler were limited — he only had a couple more 200-yard rushing seasons in his 15-year NFL career — and Douglass, as great as he was running the ball, couldn’t throw.4Douglass generated fewer passing yards that season than a backup-level QB would have in the same number of attempts. There was the occasional outlier, like Minnesota’s Fran Tarkenton, who was a strong passer and able scrambler, but before Cunningham, those players were seen as unicorns more than archetypes.Cunningham ushered in the age of the running QB. In 1987, his first full season as Philadelphia’s starter, he passed for 349 more adjusted net yards than a backup-level QB (16th best in the NFL that year) and rushed for an additional 125 yards above backup (which easily led the league). It was the third time in history a quarterback had hit both of those benchmarks in the same season, after Landry in 1972 and Steve Grogan with the New England Patriots in 1978.5Along with Landry and Douglass, Grogan was another of the few pre-Cunningham QBs who could run; in 1976, he scored 12 touchdowns on the ground, a record for QBs until Cam Newton scored 14 in 2011. And Cunningham was just getting warmed up.In 1988, he piled up 336 YABQ through the air and 171 on the ground, the first time in league history that combination had ever been achieved. In a “down” 1989 season, he notched 248/147, a combo that had only been reached twice before (by Landry in ’72 and Cunningham himself in 1988). And in 1990, Cunningham set a standard for dual-threat seasons that has yet to be eclipsed in the 26 years since. That year, he was 750 yards better than a backup through the air, and he tacked on another 249 YABQ on the ground; if we take the harmonic mean of those two numbers (a particular kind of average that emphasizes high values in all numbers being averaged, in order to capture seasons when a player produced a lot of passing and rushing value), it’s the single best combined passing-rushing season by a QB in the Super Bowl era: PLAYERYEARPASSINGRUSHINGHARMONIC MEAN 19Daunte Culpepper2002288181222 11Steve Young19981,474133244 29Steve Young19911,030110199 30Steve McNair20011,102109198 24Cam Newton2013423143213 15Randall Cunningham1988336171226 There have been better pure passing seasons by mobile QBs; Steve Young had more than a few of them. As Cunningham told me, “People cannot forget about Steve Young, because [he] and I were battling out every single year to be the No. 1 rushing quarterback.” There have also been better QB rushing seasons; in 2006, Michael Vick became the first quarterback to break the 1,000-yard barrier in a season, though his passing was below the backup level that year. But nobody combined the two aspects of quarterbacking in a more prolific way than Cunningham did during that magical 1990 season, one which earned him league MVP honors from the Pro Football Writers of America.Alas, Cunningham would injure his knee in the Eagles’ 1991 opener, and miss the entire season. He returned in 1992 to produce what was, at the time, the sixth-best dual-threat season in modern history (according to my method above),6It ranks 21st now. but ongoing battles with injury and inconsistent play eventually paved Cunningham’s way out of Philly in 1995. After a year away from football entirely,7He spent the season running a granite company. a rejuvenated Cunningham joined the Minnesota Vikings and, in 1998, he enjoyed the 25th-best passing season of the Super Bowl era, according to YABQ — a testament to his skills as a pocket passer after his athleticism had eroded with age and wear.Cunningham finished his 16-year NFL career with the 40th-most total YABQ of any quarterback since 1966 and the second-most rushing YABQ — trailing only Vick. (He also generated about twice as much value through the air as Vick did.) But Cunningham’s biggest football legacy might be in the number of dual-threat QBs that followed in his footsteps. Before Cunningham’s 1987 season, only four quarterbacks had produced at least 200 passing and 100 rushing YABQ in the same season: Tarkenton, Landry (twice), Grogan and Doug Williams. Afterwards, 16 different quarterbacks pulled off the feat in 36 seasons, not including Cunningham himself. And 21 of the 25 best dual-threat seasons in modern history have taken place since Cunningham’s banner 1990 campaign.There are still quarterbacks in today’s NFL who play like the traditional archetype of the drop-back passer. But there are also a number of top QBs whose playing styles resemble that of Randall Cunningham. By proving that a quarterback could dominate the game with both his arm and his legs, Cunningham opened up a new path to success for subsequent generations of signal callers. So anytime a passer rolls out and fires a dart to a receiver who broke free because the defense was worried about the QB running, remember that in some small way, that play was made possible by the influence of a Philadelphia Eagle who changed the game three decades ago.This is part of our new podcast series “Ahead Of Their Time,” profiling players and managers in various sports who were underappreciated in their era. read more

International recruiting an asset for Ohio State womens tennis

The OSU women’s tennis team currently has 4 international players occupying its roster in sophomore Ferny Angeles Paz (left), sophomore Miho Kowase, junior Grainne O’Neill and sophomore Gabriella De Santis.Credit: Whitney Wilson / Lantern reporterTraveling to America from a foreign country can be a big change, offering an unfamiliar culture with new languages and learning experiences for some international students.The Ohio State women’s tennis team (12-4, 5-0) has eight players on its roster. Only half of those players are from the United States. The other four have traveled thousands of miles from Peru, Japan, Ireland and Venezuela to become Buckeyes.Coach Melissa Schaub said she considers international players to be great assets for the team.“Tennis is a very international sport, so you see a lot of international players in college tennis,” Schaub said. “It is much more popular in other countries than it is here in the U.S. These girls have been traveling around the world since a young age playing tennis, which is something not every American gets to do.”She said it can be difficult selecting eight scholarship players who can easily adapt to the program.“Recruiting in general is probably one of the biggest aspects of our job,” Schaub said. “There are some really good international tournaments called the Orange Bowl and Eddie Herr where you get to see the international players but get to stay here in the U.S. Once you see what you’re looking for, then you will take a trip over there to meet their coach and their family before bringing them to the U.S. for a visit.”Schaub said the girls brought a lot of experience as far as tournaments and playing internationally. She said the four international players have been a great addition to the program as teammates who show support for one another.“We have a good mix of different players on our team, and the American kids get to have a little bit of culture,” Schaub said. “College athletics for any athlete is an amazing experience, but for the international players, it’s even more amazing in some ways because in most other countries it’s either you continue with school or you continue with tennis, and here they get to do both.”Sophomore Gabby De Santis from Venezuela said she would have been faced with that difficult decision in her home country. Santis added that one advantage of moving to America is learning about a new culture while continuing her tennis and academic careers.“It’s interesting to know different people that think in different ways,” Santis said. “It is much more competitive here than in Venezuela where I would not have had the opportunity to study and play at a collegiate level at the same time.”Sophomore Ferny Angeles Paz said her native country of Peru and the U.S. are different in many ways.“I’ve never played indoors in Peru. It is very different because we don’t have indoor courts,” Paz said. “It’s pretty tough here. Everyone is good, everyone practices hard, and every team is competitive, so it’s tough.”Japanese sophomore Miho Kowase said the opportunity to move to the U.S. has offered several difficulties and benefits beyond playing tennis.“It’s hard for me because my family is 13 hours time difference compared to America,” Kowase said. “My sister lives in Georgia, so that has really helped me adjust to living in America. Also, for me to learn English and being able to speak English is such a huge advantage in Japan.”Junior Grainne O’Neill from Ireland said Buckeye tradition is what has helped make her experience at OSU so gratifying.“It’s great, I feel like the whole Buckeye community really helped me out big time when I first moved here because I really did not know anything at all,” O’Neill said. “It’s just great to have people behind you. We have a whole team and our coaches and staff are great so they really have helped out big time. When we travel to different places you hear ‘O-H’ and ‘Go Bucks’ and that’s really nice.”With no seniors on the roster, all eight players are set to return next year for the 2015-16 season. In the meantime, the Buckeyes (12-4, 5-0) are set to take on Purdue on Friday in Columbus at 3 p.m. read more

Block O leader Mr Ohio State rallying the pack for one more

It’s an unusually breezy, cloudy Saturday morning in early September. Tents are lined up in the parking lot of the southwest entrance of Ohio Stadium.It’s the calm before the big storm: the Ohio State football team’s home opener vs. Hawaii.Within hours, the tents are filled with tailgaters covered in scarlet and gray or green and black resembling the team being cheered. Speakers are on, bumping hype music to prepare fans for intense cheering.Among the crowd, opposite the southwest entrance, is 23-year-old red-bowtie-wearing Isaac Oyer, also known as Mr. Ohio State. He acquired the nickname Mr. Ohio State after receiving screen time on national television during the OSU vs. Alabama Sugar Bowl game in January.“People I didn’t even know would message me. The amount of Twitter notifications, text messages and Facebook messages I got from people being like ‘dude you’re all over TV’ was unbelievable,” Oyer said. By 10 a.m on Saturday, Oyer was with his crew of friends joking around before leading his peers into the ‘Shoe for work. His job is more fun than tough. He’s the president of OSU’s Block “O” student section.“I’m in charge of basically the whole organization, making sure everyone is doing their job … and honestly just to make it the best experience we can for our student athletes,” Oyer said.Block “O” is the official student section of OSU athletics. The organization is made up of an executive board and committees for all sports teams.  Being from Springfield, Virginia, and in a brand new element in Columbus, Julia Schwabenbauer, a third-year in business, said Block “O” helped her get accustomed to life at OSU.“I didn’t know a lot of people coming from out of state, but standing in Block “O” I felt super-connected to the school,” Schwabenbauer said. “I became friends with everyone around me. It felt like home.”Becoming the president of Block “O” was unexpected for Oyer. With no family ties to OSU, he didn’t pay attention to Buckeye sports teams, nor did he ever see sports in his future, despite being a three-sport athlete in high school.“I actually wasn’t an Ohio State fan growing up in Columbus. Neither of my parents went to Ohio State. After coming here, I don’t know, Buckeye Nation takes over you,” Oyer said.He said his plan was always to attend OSU to get a degree in engineering so he could follow in his father’s footsteps, but his plan didn’t go accordingly.  “I wasn’t really doing well with my chemical engineering and chemistry classes. I was really struggling. (My) GPA was super low,” Oyer said.   After struggling with his then-major, he did some thinking as to where he’d want to end up later in life.“I never thought sports would be a thing, and even being in Block “O,” heavily involved in Block “O,” I never thought of sports. And then after struggling with engineering for so long and being into sports as I am, it clicked,” he said.Things clicked for Oyer when he realized he should get involved in the sports world. Step one, he said, was to change majors from engineering to classics as a way to have an easier courseload. The next step was to focus on Block “O” and gain experience with internships to get real-world experiences.“I knew a lot of people from the Blue Jackets, like in their front office, from playing hockey when I was like 5 or 6 years old … so I reached out to them and set up a meeting and kind of got me an internship with the Blue Jackets,” Oyer said.Michelle Bucklew, marketing director for Block “O,” said she sees excitement through her friend Oyer.“Obviously he gets a lot of TV time, but if you ever see him on TV, you know he’s excited about Ohio State, his job and what he’s doing,” said Bucklew, a fourth-year in marketing.Though Oyer is always in the frontlines leading the pack to cheer for OSU athletics, Bucklew said he has not yet joined the superfan ranks attained by fans such as “The Big Nut” and “Buck-I-Guy.”“I think he created an image for himself the last year or so, but I don’t know if it’s superfan material,” Bucklew said.All in all, Oyer said things have come full circle from his time as a high-school sophomore aspiring to be a general manager for a sports team to now.“It’s just nice doing something that I love,” he said. Block O president Isaac Oyer, also known by his nickname ‘Mr. Ohio State’, before OSU’s home opener against Hawaii on Sept. 12 at Ohio Stadium. Credit: Samantha Hollingshead / Photo Editor read more

Montella feels sorry for the fans

first_imgVincenzo Montella was sacked by Sevilla and he insisted that he feels sorry especially for the fans and he wants to apologize for the recent results – in his last game, Sevilla were beaten 2-1 by Levante…Montella managed to eliminate Manchester United from the Champions League and played very good two games against Bayern despite being beaten – but in the domestic competitions, it wasn’t that good and the club decided to sack the Italian coach.The former AC Milan manager spoke about his end at the club as he said, according to Sports Keeda:Sergio Ramos, Real MadridZidane reveals Sergio Ramos injury concern for Real Madrid Andrew Smyth – September 14, 2019 Zinedine Zidane has put Sergio Ramos’ availability for Real Madrid’s trip to Sevilla next weekend in doubt after withdrawing him against Levante.“Thank you to the fans, who have been magnificent.”“I want to salute the players, who have made a huge effort – so much of which has been for me. I also want to thank all the people who work for the club who I’ve not been able to say goodbye to.”“I’m very sorry for the last moments. I can say that I’ve worked with strength and enthusiasm until the end. I’m convinced the club can qualify for Europe and for that reason, I ask for the fans to be close to the players and to give them their upmost support.”last_img read more

Lopetegui will be a great coach for Real Madrid – Isco

first_imgSpain ace Isco is excited over Real Madrid’s appointment of former Spain coach Julen Lopetegui as the new manager.Lopetegui was fired for accepting the appointment without adequate information to the Spain football governing body last week just a day before the World Cup began but while the situation has seen some criticism of Lopetegui, Isco says he’s happy to see the former national coach take charge of the European champions.“He’s a coach who I’ve known for many years; we worked together right the way up the Spain set-up. He’s given me confidence when I haven’t been enjoying a central role at my club, and he’s a great coach,” he told a press conference on Monday via Goal.David Villa, SpainQuiz: How much do you know about David Villa? Boro Tanchev – September 14, 2019 Time to test your knowledge about Spanish legendary forward David Villa.He also stressed that even though Spain have not won their opening game at a World Cup since 2006, they will look for improvements in their upcoming matches in Group B against Iran and Morocco. He also believes last week’s incidents have brought the squad closer together.“This team has so much heart, pride and desire to do well,” he added. “When the tough gets going, we rise to the challenge. We were dealt a setback and the team got on with it.“Even when we conceded a goal in the third minute [against Portugal] we refused to go under. This team never gives up.”last_img read more

Berbatov demands more respect for Liverpool

first_imgFormer Manchester United striker Dimitar Berbatov insists Liverpool deserve respect as they continue to pursue a first league title in 29 years.Following Saturday’s 3-0 win over Bournemouth, Liverpool have moved three points clear at the top of the Premier League for the time being.Though critics have been quick to point out that the Reds’ recent run of form had seen them surrender a seven-point lead to Manchester City prior to this weekend following successive 1-1 draws against Leicester City and West Ham United.This had led to questions over whether or not the Liverpool squad could handle the pressure of being in the middle of a title battle at this stage of the campaign.But two-time Premier League winner Berbatov insists Jurgen Klopp’s men deserve more respect.“People need to pay Liverpool a little respect – they play great football, have a great coach and great players,” Berbatov told Betfair.“They are still in the fight.“If you play for Liverpool you need to be good and you need to know how to handle pressure.Harry Maguire, Manchester UnitedLiverpool legend Nicol slams Harry Maguire’s Man United form Andrew Smyth – September 14, 2019 Steve Nicol believes Harry Maguire has made some “horrendous mistakes” recently, and has failed to find his best form since joining Manchester United.“That is going to be needed as it looks like a tough season that could easily go down to the final game.“That’s good for us watching from the side, but I’ve been there and it is nerve-wracking for the fans, players and staff of the clubs involved.“Both Liverpool and City would love to be champions well before the final couple of games but I don’t see it happening unless one of them – and Spurs, too, of course – blows up.”City will have the opportunity to become joint-leaders with Liverpool once more in this evening’s league match against Chelsea.The encounter at the Etihad Stadium will begin at 5:00 PM (CET).That Anfield atmosphere. ⚡️😍 pic.twitter.com/qdjIbkTuxA— Liverpool FC (@LFC) February 10, 2019last_img read more

Latest on gas tax repeal effort and its impact on other primary

first_imgLatest on gas tax repeal effort and its impact on other primary elections KUSI Newsroom 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek  . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsWith last night’s primary behind us, we are now seeing the large impact the recent car and gas tax is having on voters and how the issue is influencing other races as well.KUSI’s Logan Byrnes has more on what we can expect leading up to the November election. June 6, 2018 Posted: June 6, 2018 KUSI Newsroom, Categories: Local San Diego News Tags: Decision 2018 FacebookTwitterlast_img read more

ASEAN leaders agree to work to resolve Rohingya crisis

first_imgRohingya refugees make their way to a refugee camp after crossing the Bangladesh-Myanmar border in Palong Khali, near Cox`s Bazar.File photo ReutersAustralia and its ASEAN neighbours vowed to boost defence ties while stressing the importance of non-militarisation in the disputed South China Sea Sunday at a summit where the “complex” Rohingya crisis took centre stage.Leaders from the Association of Southeast Asian Nations, at the three-day meeting in Sydney, also agreed to work more closely to tackle the growing menace of violent extremism and radicalisation.But while a final communique noted a resolve to “protect the human rights of our peoples”, it failed to condemn member state Myanmar’s treatment of the Muslim-minority Rohingya.Nearly 700,000 Rohingya have fled the troubled Rakhine state for Bangladesh since authorities launched a brutal crackdown six months ago that the UN has called “ethnic cleansing”.Myanmar, whose de-facto leader Aung San Suu Kyi was in Sydney, has vehemently denied the allegations.“We discussed the situation in Rakhine state at considerable length today,” Australian Prime Minister Malcolm Turnbull said at a closing press conference.“Aung San Suu Kyi addressed the matter comprehensively, at some considerable length herself,” he said.“It’s a very complex problem … Everyone seeks to end the suffering that has been occasioned by the events, the conflict.”Singapore Prime Minister Lee Hsien Loong, said the crisis was “a concern for all ASEAN countries, and yet ASEAN is not able to intervene to force an outcome”.Security threatTensions in the South China Sea remain a big worry for regional leaders, as Beijing continues to build artificial islands capable of hosting military installations-much to the chagrin of other claimants to the area.Vietnam remains the most vocal in the dispute with the Philippines backing off under China-friendly President Rodrigo Duterte. Taiwan, Malaysia and Brunei also have claims.Canberra and ASEAN reaffirmed “the importance of maintaining and promoting peace, stability, maritime safety and security, freedom of navigation and overflight in the region”, without naming Beijing.The leaders added they wanted to see an “early conclusion of an effective code of conduct in the South China Sea”.“We will uphold our commitment to the rules-based order and international law in the region, including the South China Sea,” stressed Turnbull.With China flexing its muscle, they also committed to enhancing “the scope and sophistication of defence cooperation”, while expressing “grave concern” about escalating tensions on the Korean peninsula.Day two of the summit on Saturday was devoted to counter-terrorism, with an agreement to work together to tackle extremism amid growing concern about the use of the “dark web”, or encrypted messaging apps, by terrorists to plan attacks.Fears have been heightened by jihadists now being forced out of Syria and Iraq with the Islamic State caliphate mostly crushed, and into other countries.Malaysian Prime Minister Najib Razak cited the flow of the displaced Rohingya as a potential new security threat, with desperate people more susceptible to radicalisation.Human rights issues were a key focus of protests during the summit, with thousands denouncing Aung San Suu Kyi, Cambodian strongman Hun Sen and Vietnam’s Nguyen Xuan Phuc, who are accused of oppression.With the Trans-Pacific Partnership free trade pact, without the United States, now signed, Turnbull urged leaders to get behind a “high quality” Regional Comprehensive Economic Partnership deal.Australia, the full ASEAN bloc, as well as China and India are among countries still negotiating that deal.Singapore’s Lee said there was hope it could be finalised this year.“This is a historic opportunity to establish the world’s largest trade bloc,” he said.ASEAN groups Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam, with Australia, a dialogue partner since 1974.last_img

Rescue of others trapped in Thai cave paused

first_imgPeople watch as an ambulance allegedly carrying some of the rescued boys leaving the military airport in Chiang Rai to a nearby hospital after taking passengers from a helicopter as divers evacuated some of the 12 boys and their coach trapped at Tham Luang cave in Khun Nam Nang Non Forest Park in the Mae Sai district of Chiang Rai province on 8 July 2018. Photo: AFPEfforts to extract the remaining boys who are trapped in a flooded Thai cave have been paused for at least 10 hours, the operation commander told reporters after six were rescued.”The next operation is not expected to start for at least another 10 hours,” rescue chief Narongsak Osottanakorn told reporters, as remaining members of the group remain trapped inside.last_img

Norman Geisler theologian and prolific author dies at 86

first_img News Facebook Twitter Pinterest LinkedIn ReddIt Email As Amazon burns, Vatican prepares for summit on region’s faith and sustainabilit … August 30, 2019 Catholicism Buddhist official tells police alleged abuse victim was exploring her sexuality Facebook Twitter Pinterest LinkedIn ReddIt Email,About the authorView All Posts Share This! By: Adelle M. Banks AMBankstw News • Photos of the Week Cancel replyYou must be logged in to post a comment.,Hispanic evangelical group offers to house migrant children in churches Share This! By: Adelle M. Banks AMBankstw By: Adelle M. Banks AMBankstwcenter_img Share This! Facebook Twitter Pinterest LinkedIn ReddIt Email,Norman Geisler in 2013. Courtesy photo(RNS) — Theologian and Christian apologist Norman Geisler, the author of dozens of books and the co-founder of two seminaries, has died. He was 86.His family announced his death on Monday (July 1) on his website.“It is with great sadness that we share this news that Norm Geisler passed away peacefully this morning,” reads the brief statement. “He has left behind an amazing legacy that will continue to have a ripple effect for many years to come.”In April, Southern Evangelical Seminary near Charlotte, North Carolina, announced Geisler was retiring from his teaching duties “due to health reasons.” Geisler co-founded that seminary in 1992.SES President Richard Land said Geisler influenced him as a seminary student in the early 1970s.“Dr. Geisler has been the ‘go to’ authority for more than two generations of evangelical seminary students who were looking for a bold, erudite, and uncompromisingly faithful defense of the inerrant, infallible Word of God and the historical doctrines of the Christian faith,” Land wrote in a tribute at The Christian Post. “His ministry was invaluable, and his influence incalculable.”Norman Geisler in 2004. Courtesy photoA philosopher and longtime defender of conservative Christian beliefs, Geisler founded the International Society of Christian Apologetics in 2006. Two years later, he co-founded Veritas Evangelical Seminary, a school in Santa Ana, California, now known as Veritas International University, according to the school’s history.The author of a four-volume set of books on systematic theology, Geisler spoke regularly at SES’ National Conference on Christian Apologetics. In the 1970s and 1980s, he was a prominent nationwide debater on topics ranging from abortion to creationism to the existence of God.In 1984, he appeared in a debate with Rabbi Harold Kushner over the question in the title of Kushner’s book, “Why Do Bad Things Happen to Good People?”William C. Roach, president of the International Society of Christian Apologetics, recalled Geisler’s contributions to Christian theology in a blog post on Monday.“In an era of church history when theology is in chaos, and the church is being shaken at its very core, and reality seems to be tossed to-and-fro with every wave of the sea,” Roach wrote, “we are grateful for the example of Dr. Geisler who stood as a beacon of truth shining forth in the midst of a dark world.”Roach added that Geisler was “much more than a scholar”; he was also a man who practiced what he preached. Roach, an adjunct professor at several institutions, including Southeastern Baptist Theological Seminary, recalled that the theologian would lend his car and a room of his home to people in need and “sing goofy Johnny Cash songs with his grandchildren.”A tweet from Defending Inerrancy, an initiative of scholars who believe the Bible is without error, described Geisler as the “greatest champion of full biblical inerrancy” in the last quarter of the 20th century and the first quarter of the 21st.Fellow Christian apologist Ravi Zacharias mourned the death of Geisler. Zacharias said that Geisler had been his professor in the 1970s and remained a mentor in the following years.“I owe more to him than anyone else for teaching me how to do apologetics for the Christian worldview,” Zacharias said in a tweet. “His death is a loss beyond words.” Facebook Twitter Pinterest LinkedIn ReddIt Email Tagsbiblical inerrancy homepage featured Norman Geisler obituary Ravi Zacharias Richard Land Southern Evangelical Seminary theologian,You may also like Instagram apostasy stirs controversy over Christian ‘influencers’ August 30, 2019 Adelle M. Banks Adelle M. Banks, production editor and a national reporter, joined RNS in 1995. An award-winning journalist, she previously was the religion reporter at the Orlando Sentinel and a reporter at The Providence Journal and newspapers in the upstate New York communities of Syracuse and Binghamton.,Add Comment Click here to post a comment Adelle M. Banks AMBankstw Share This! Photos of the Week August 30, 2019 Share This! Facebook Twitter Pinterest LinkedIn ReddIt Emaillast_img read more

Sonja Herbert Creates Sisterhood of Black Pilates Instructors

first_imgBy Nadine Matthews, Special to the AFROIf you can’t find what you’re looking for, you should probably just make it yourself. That is the principle that Sonja Herbert was going by when she was looking for a community of Black women who were also Pilates enthusiasts and instructors. After teaching Pilates for 12 years and not seeing many Black women in that community, she decided to be the change she wanted to see. “I decided to start the group. I reached out to two friends of mine on Instagram. They gave me about fifty names,” she recalls. I started following them and then became Facebook friends.” Now that group has increased to over 300 people who live across the United States as well as abroad. Herbert explains, “They’re all over the world. We’ve got members from Nigeria, South Africa, Germany, Switzerland. All Black women.”Pilates Instructor, Sonja Herbert. (Courtesy Photo)Created by German fitness instructor Joseph Pilates, in the early twentieth century Pilates is an exercise system that according to Wikipedia, “Improves flexibility, builds strength and develops control and endurance in the entire body.” Popular for many years among dancers, it is particularly effective Herbert explains, “For overall core body strength. That means the trunk part of your body, like from your neck, down to your hips front and the back part of your neck, down your hips back. That’s your foundation and if the foundation is strong, then the rest of the body can move properly. Pilates will make everything else you do better. For instance it will help you do yoga better, but nothing but doing Pilates, will make you do Pilates better.”Pilates can be done as a series of exercises on the floor or using machines created specially for it. Herbert became hooked after one class when her daughter’s ballet instructor Cynthia Shipley, formerly of the Baltimore Dance Theater, convinced her to give it a try.Mainly through the use of Facebook and Instagram, Black Pilates instructors in Herbert’s community, network, mentor and provide each other with a source of support and inspiration. All instructors are either certified or are actively working toward certification. There are now two Facebook groups: one for instructors called Blackgirl Pilates (Instructors Only) and one for those looking for instructors called Black Girl Pilates Tribe. “As Black women teaching Pilates you’re not going to run into a hell of a lot of us nor are you going to run into a hell of a lot of Black clients either. We are in very White spaces. It’s pulling together all of this amazing talent and expertise but also giving each other support as Black women.” Herbert and some of the members are now developing their own certification program. “Our certification will be classic exercises that Joseph taught himself, with modern components.” Their certification will also include knowledge of the impact of two women of color on the history of Pilates. “Kathy Grant, a Black woman and Lolita San Miguel, who’s Puerto Rican,”  Herbert explains, “were certified by Joseph Pilates himself.”Herbert at one point had to defend herself and the group against charges of reverse racism, going so far as writing an essay in a national magazine addressing the issue. Herbert says she wasn’t exactly shocked. “I wasn’t really surprised. I’ve had some well-meaning White people try to join the group who just want to support us but I’m like, ‘This is a safe space and you being here would make it unsafe for us.’ I had a few conversations in the initial part of starting a group and then after, I decided that it wouldn’t be good to have those conversations.”The group meets annually in New York City for a huge mashup. In 2019, there will be an even bigger, international meeting taking place in Barcelona Spain. Excitedly Herbert shares, “I’ll be meeting a lot of women I’ve never met before.”Trying to create what she jokingly terms “Pilates Wakanda,” Herbert is coordinating a number of smaller local meetings that will take place throughout the year in locations such as New York City, Washington D.C., Maryland, Virginia, Georgia and Texas.Herbert finds it hard to pinpoint just one great benefit she received from creating this community but said, “I’ve never really had the opportunity to have a lot of female friends and I consider this community, all of them, friends. I think for me, it’s a sisterhood and the feeling of safety that brings.”last_img read more

Smart Speakers Most Popular in Living Rooms Followed by Bedrooms and Kitchens

first_imgAmazon Echo may once have been marketed as the ideal kitchen speaker, but a new survey from Adobe Analytics shows that smart speakers are increasingly invading the living room. 63% smart speaker owners surveyed by the company said that they have a smart speaker in their living room, followed by 42% who have one in their bedroom and 37% who have such a device in their kitchen.These findings have some major implications both on the types of smart devices that are being marketed to consumers, as well as the ways consumers are using them. For one thing, the growing use of smart speakers in living rooms seems to validate an increased focus on sound quality by major manufacturers over the last several months.This included Apple’s entrance into the market with its HomePod, which is heavily focused on audio quality; Amazon’s introduction of better-sounding Echo speakers and equipment to bring the Alexa assistant to existing Hi-Fi audio systems; Sonos decision to position itself as the smart speaker maker for music lovers; and Google’s introduction of the Home Max speaker. The increased use of smart speakers in the living room should also lead to further integrations with TV sets. Already, a number of manufacturers have begun to let Amazon’s Alexa and the Google Assistant control TV playback.But the growing popularity of smart speakers in living rooms could also lead to new use cases for these types of devices around communal and entertainment experiences. “We see an opportunity to grow an entire industry of voice-based games for groups of friends having a get-together, or parents looking for an activity for their child,” said Adobe Analytics group manager Heidi Besik. Already, 20% of smart speaker owners have used their devices to play games, and 64% of these smart speaker gamers do this at least once a day, according to the survey.Adobe has been querying consumers about smart speakers for some time. The company’s newest report indicates that smart speakers are a gateway for voice technology in general, with 72% of smart speaker owners believing that voice technology works well. Among non-owners, who presumably access smart assistants via their phones, that belief is only shared by 38% of survey respondents. What’s more, 58% of smart speaker owners use voice to access the internet or control devices every day; among non-owners, that number is just 24%.Smart speakers are most often used to listen to music, check the weather and set alarms, but news consumption is quickly catching up, according to Adobe’s survey. 46% of smart speaker users check the news with their device, and 77% of that group query their speaker for news at least once a day. “For any content provider looking to drive more consumption of their stories, be it a news organization or radio station, voice offers a very compelling growth opportunity.” said Besik.The latest Adobe Analytics voice survey also shows some growth potential for device makers looking to tap into unmet demands. 22% of smart speaker owners reported having such a device in their office. Bathroom use is at 13%, and only 5% reported having a smart speaker outside. Sonos in particular hinted at plans to expand into out-of-home devices in 2019, which could help the company fill a gap for consumers who increasingly rely on voice assistants. Popular on Variety center_img ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15last_img read more

Researchers use Facebook to dispel notion that social contagion is like biological

first_img This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. A comparison of how people who received invitations to join Facebook from four groups of friends responded. Connections between the groups are shown in the squares at the bottom of each column. The less connected those four groups were,the more likely they were to join. These are averages over millions of invitations. Credit: Provided/Kleinberg et al More information: Structural diversity in social contagion, PNAS, Published online before print April 2, 2012, doi: 10.1073/pnas.1116502109AbstractThe concept of contagion has steadily expanded from its original grounding in epidemic disease to describe a vast array of processes that spread across networks, notably social phenomena such as fads, political opinions, the adoption of new technologies, and financial decisions. Traditional models of social contagion have been based on physical analogies with biological contagion, in which the probability that an individual is affected by the contagion grows monotonically with the size of his or her “contact neighborhood”—the number of affected individuals with whom he or she is in contact. Whereas this contact neighborhood hypothesis has formed the underpinning of essentially all current models, it has been challenging to evaluate it due to the difficulty in obtaining detailed data on individual network neighborhoods during the course of a large-scale contagion process. Here we study this question by analyzing the growth of Facebook, a rare example of a social process with genuinely global adoption. We find that the probability of contagion is tightly controlled by the number of connected components in an individual’s contact neighborhood, rather than by the actual size of the neighborhood. Surprisingly, once this “structural diversity” is controlled for, the size of the contact neighborhood is in fact generally a negative predictor of contagion. More broadly, our analysis shows how data at the size and resolution of the Facebook network make possible the identification of subtle structural signals that go undetected at smaller scales yet hold pivotal predictive roles for the outcomes of social processes.Press release (PhysOrg.com) — Historically, diseases tend to spread most quickly when introduced into a crowded environment. The more neighbors there are, the more easily viruses can hop from person to person. More recently, the same sort of language has been used to describe how social ideas and adoption spreads. Facebook for example, has been described as spreading like a disease. Now however, researchers from Cornell University have shown that users adopting Facebook, tend to do so more predictably when receiving invitations from multiple sources, rather than a lot of requests from members of the same group, which implies that Facebook and its growth, does not actually compare with biological contagion at all. They have published their results in the Proceedings of the National Academy of Sciences. Journal information: Proceedings of the National Academy of Sciences © 2012 PhysOrg.com Citation: Researchers use Facebook to dispel notion that social contagion is like biological contagion (2012, April 3) retrieved 18 August 2019 from https://phys.org/news/2012-04-facebook-dispel-notion-social-contagion.htmlcenter_img The research team started out as just Johan Kleinberg and Jon Ugander, researchers at Cornell, but soon grew to four as Lars Backstrom and Cameron Marlow, sociologists working for Facebook signed on. Together the team was able to study actual Facebook data. Specifically, they looked at what happens when a user first joins Facebook; their email contact list is examined and Facebook then offers to send an invitation to everyone on that list who is not already a Facebook member. Facebook also offers to send an invitation to “friend” other Facebook users who have the new user already listed in their contact list. In watching and analyzing the circumstances under which users respond to such requests the researchers found patterns emerging. The most striking of which was the fact that users are more likely to accept such requests if they come from people who reside in social different groups, than if they all came from the same one. An example would be, if a person receives invitations to join Facebook from people they work with, some friends, as well as some from people in their Book of the Month club, they are more likely to join than if they simply receive a bunch of invitations from their regular group of friends. They also found that upon accepting the invites, those that do so as a result of getting invites from a more diverse group tend to spend more time on Facebook, indicating perhaps, that a more diverse group of “friends” is ultimately more interesting.Besides providing practical information for marketers, the results of the teams research help dispel the notion that social acceptance of new ideas or people spreads in much the same way as diseases do through human populations. The team says that a users, rather than responding to requests to join Facebook from a bunch of friends from their normal social clique, tend to be more likely to accept requests to join if they come from a more divergent group, or in other words, people from different groups, even if they don’t know a lot of the people in those other groups. Explore further A Facebook “Neighborhood.” This member has two large, closely interconnected clumps of friends, and a few smaller clumps. Each clump probably represents a different social context — people from work, people from a hobby, and so on. Cornell research shows that many requests from one context are less effective in influencing decisions than requests coming from many directions. Credit: Provided/Kleinberg et al Facebook launches mobile messaging applast_img read more