Shooting for Start-up Success? Take a Detour

first_imgEvery start-up dreams of having the billion-dollar troughs of Uber, industry-disrupting business model of Airbnb or brand recognition of Snapchat. Reality check: The vast majority of tech start-ups are far from achieving the status or financial backing of these high-profile companies. Instead, these firms have to work harder to make sure their product or service makes it to market, whether they go solo or with a corporate partner. But successfully shifting from a beta version to the marketplace needs thoughtful planning and — surprisingly — perhaps a strategic detour as well.“We have these ‘unicorns’ and ‘decacorns’ [start-ups valued at billions of dollars] that everyone recognizes as being disruptive and whose valuations are incredible. But for most new ventures, there’s going to be a healthy amount of skepticism” about their business models, says Wharton management professor David Hsu. “A lot of times, entrepreneurs believe they could just jump into a particular way of commercializing or making money from their innovations. There are two dominant ways — one is entering into the product market directly and competing with others, and the other is a partnership type of strategy. The problem is, each of these strategies might not initially be feasible.”That means a start-up might want to sell directly to customers, but lack the necessary supporting infrastructure such as those in marketing, distribution and services. The business does not have these “complementary assets” because it cannot afford or does not know how to build them by itself. Conversely, a start-up might prefer to license its technology to a big corporate partner, but cannot land a strategic alliance because its product is unproven. These are two scenarios that can beset many start-ups.Hsu says start-ups should consider taking a strategic detour if a direct path seems unattainable at first. While people might see victory as a straight ascension, sometimes the road to success goes sideways before going straight up. Hsu details these findings in a new paper scheduled for publication in the journal Research Policy, “Strategic Switchbacks: Dynamic Commercialization Strategies for Technology Entrepreneurs,” which he wrote with MIT professor Matt Marx.They advocate a “switchback” strategy, a technique used by mountain trains such as the Darjeeling Express. These trains navigate steep inclines by going sideways while still continuing to ascend. “The analogy that we use in the paper is the idea of scaling a mountain,” Hsu says. “The most efficient way of doing that is to bolt straight up to the top. But a lot of times, while that may be the most efficient way, it’s not very feasible.” Instead, start-ups can use a switchback just like the mountain trains. “If you could zig and zag your way up to the mountaintop, you’re going to take some detours that may feel a little bit less efficient. But the payoff there is you could easily get up to the top.”Hsu and Marx point out that a switchback strategy is not the same as a pivot, in which a business changes course only after its initial strategy failed. In a switchback, start-ups deliberately plan on changing course later after their initial strategy succeeds. The authors examine two kinds of switchbacks in their paper: temporary cooperation and temporary competition.The Case of GenentechStart-ups that want to sell directly to their customers but do not have the supporting infrastructure such as marketing and distribution can adopt the temporary cooperation switchback strategy. That means leadership would seek to temporarily cooperate with a corporate partner that has the resources and infrastructure to take the start-up’s product to market. In the partnership, the start-up learns from the corporation how to market its product. Eventually, the goal is to break free and go directly to customers.Take the example of biotech firm Genentech, now a unit of Roche Holding AG. In its early years, the company knew it wanted to make and market drugs by itself to better control distribution and maximize profits that can be channeled into research and development. But it did not have enough skills or the market power to do so at first. Thus, Genentech decided to license its first products to others until it developed enough experience navigating clinical trials and garnered adequate skills in marketing and sales, the paper said.This rationale led Genentech to license human insulin to drugmaker Eli Lilly, which held 80% of this market and sold through pharmacies. It would have been tough to market the product alone, given Eli Lilly’s dominance. Meanwhile, another product by Genentech — growth hormone — was being distributed by a quasi-government agency and had no entrenched competitors. This drug was easier for the company to take to market itself; Genentech also said its version was safer. Here, the biotech firm is “cooperating initially while learning from partners and developing complementary assets, then later switching to a competitive strategy,” Hsu and Marx write.It worked. In 1980, 80% of Genentech’s products were sold through its partners. Four years later, the figure had dropped to 38% of new products. And the company is not unique in using this strategy. In an analysis of 169 U.S. biotech firms that went public, Hsu and Marx determined that once these companies went past the median age of seven years, they were only half as likely to enter into alliances or joint ventures and also 20% more likely to end existing partnerships. These findings support the idea that many biotech firms initially license their innovation but later go to market themselves, the researchers write.However, start-ups have to be smart in the way they execute a temporary cooperation switchback strategy. It is important to ensure that the agreement with the partner is structured in a way that the start-up can learn from the experience — such as retaining the right to co-market the product and participate in clinical trials. What gives start-ups leverage in contract negotiations is if they own valuable innovation or are backed by influential venture capitalists. If these do not apply, start-ups should consider taking smaller fees in exchange for participation rights, Hsu and Marx suggest.Also, start-ups will find it easier to execute a temporary cooperation strategy if they have a pipeline of products instead of just one. Genentech was able to license earlier drugs, but kept the development and marketing of later drugs to itself. In contrast, speech-recognition software developer Nuance Communications had a tougher time because it had a single product, the researchers note. It started out with a partner, but when Nuance decided to so solo, the partner suddenly became a rival, creating tensions.From the incumbent’s point of view, partnering with a start-up that might eventually become a competitor presents a challenge. One way to protect against enabling a future rival is to insist on long-term exclusivity in licensing rights or of wide industry scope. Another could be inclusion of “grant-back” clauses for technology advancements — in which any improvements have to be disclosed — to avoid enabling a direct competitor, Hsu and Marx write. Also, the firm could disagree to any co-marketing or similar arrangements.When Partners Are SkepticalStart-ups that are having a tough time finding a bigger partner to license their technology or through whom they could sell their products might wish to consider going to market themselves — at first. This is what Hsu and Marx call the temporary competition switchback: Compete in the market to prove the worth and usefulness of the product or technology as a way to get a future licensing deal or strategic alliance. This strategy would work for start-ups facing skepticism from potential partners, which arise because the most valuable applications for the technology are not clear, could not be measured or because an industry standard has not yet emerged.Take the case of Qualcomm. Back in the 1980s, mobile phone calls were handled using the time-division multiple access, or TDMA, protocol where one frequency was used per conversation. Qualcomm introduced the code-division multiple access, or CDMA, protocol that enabled multiple calls to be handled on one frequency. While it was more efficient, makers of mobile phones and base stations were reluctant to adopt it because they did not believe the technology would work. Qualcomm then decided to build its own CDMA-enabled devices and years later, sold the hardware business to focus on licensing.The experience of Qualcomm is especially common to other companies with “disruptive” technologies, according to the paper. The incumbent companies might see them as being “too radical” as well as “serving unattractive customers and having little value.” A start-up that decides to go to market itself benefits in several ways: It gets an opportunity to get market validation and it also receives market feedback that can be used to improve its products. Moreover, sometimes just the threat of going to market can bring a potential partner to the negotiating table.To be sure, there are risks to the temporary competition switchback strategy even if the start-up successfully secures a partner later on. These include the possibility that it might not be able to recoup its initial investment in complementary assets; it gets further removed from the customer; and early public exposure could dilute the value of licensing the technology because rivals could reverse-engineer the device.Look at the case of the Pebble smartwatch, for instance. Pebble Technologies raised $10.2 million in a five-week period in 2012 from nearly 69,000 backers through crowdsourcing platform Kickstarter, the paper said. “However, some analysts believe that the highly visible oversubscription provided valuable market information to possible competitors, and may raise barriers to a subsequent cooperative strategy,” Hsu and Marx write. But the dilemma is that without proving the Pebble’s public popularity through crowdsourcing, it might not have been possible for the company to raise $15 million in venture capital later on.So when is it not feasible to adopt a switchback strategy? One answer is when there are many providers of similar strategies and the start-up’s innovation struggles to gain acceptance, the researchers say. But too few rivals also signal that the demand for a product or service might be limited, clouding the pipeline of future licensing revenues. Another reason that a start-up would not need a switchback is when it has enough funding to pursue s desired strategy without needing backing from a big corporate partner.Looking ahead, Hsu says the next step for their research is to document the performance of start-ups that deploy switchback strategies. “,” he says. “We have some anecdotal evidence of that, but what we hope to show is that companies and entrepreneurs and ventures that undertake these switchbacks in an appropriate manner are much more likely to succeed. Related Itemslast_img read more

Gilas Cadets applying finishing touches to SEA Games title defense bid

first_img“We won’t have that inside presence, but we will have Christian (Standhardinger),” said Uichico. “So we’ll see.”The 6-foot-8 big man from Munich, who was born to a Filipina mother, will fly straight to Kuala Lumpur from Beirut where he is playing with the senior Gilas squad in the Fiba Asia Cup.Uichico said they will play Far Eastern University, National University and Adamson as they rev up for their SEA Games defense. ADVERTISEMENT Robredo should’ve resigned as drug czar after lack of trust issue – Panelo View comments NGCP on security risk: Chinese just technical advisers Sports Related Videospowered by AdSparcRead Next LATEST STORIES Trending Articles PLAY LIST 00:50Trending Articles02:49World-class track facilities installed at NCC for SEA Games03:07PH billiards team upbeat about gold medal chances in SEA Games05:25PH boxing team determined to deliver gold medals for PH03:04Filipino athletes share their expectations for 2019 SEA Games00:45Onyok Velasco see bright future for PH boxing in Olympics02:25PH women’s volleyball team motivated to deliver in front of hometown crowd01:27Filipino athletes get grand send-off ahead of SEA Games00:36Manny Pacquiao part of 2019 SEA Games opening ceremony Nepomuceno admits gold hunt will be tough in Kuala Lumpur Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Trump signs bills in support of Hong Kong protesterscenter_img Celebrity chef Gary Rhodes dies at 59 with wife by his side MOST READ Lacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. Photo by Tristan Tamayo/ INQUIRER.netA convincing victory wasn’t enough to make Gilas coach Jong Uichico confident about his team’s chances in the Kuala Lumpur Southeast Asian Games.The Gilas Cadets trimmed Ateneo, 86-79, Tuesday at Moro Lorenzo Gym and Uichico used the match as a chance to measure the team’s preparedness for a tournament the country has dominated for decades.ADVERTISEMENT DILG, PNP back suspension of classes during SEA Games “I like it so far; I like what I was seeing,” Uichico told the Inquirer. “But we have many things to work on that I can tell based on how we played.”“I was experimenting out there and Ateneo was using all its players,” the nine-time PBA champion coach said. He did not go into details of the preparation, however.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsBannered by Kiefer Ravena and Ray Parks, the national team will fly to Kuala Lumpur with the main bulk of Team Philippines on Aug. 18.Uichico won’t have naturalized player Marcus Douthit in the team this time. NATO’s aging eye in the sky to get a last overhaullast_img read more

Pro Kabaddi 2019: Patna Pirates Beat Haryana Steelers 39-34

first_img Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time. Haryana SteelersPatna PiratesPatna Pirates vs Haryana Steelerspkl First Published: September 23, 2019, 11:33 PM IST Jaipur: Vikas Kandola turned out to be the star performer for Haryana Steelers as they beat three-time champions Patna Pirates 39-34 in a Pro Kabaddi League match at the Sawai Mansingh Stadium here on Monday.Vikas picked up a Super 10 (13 raid points) as Steelers produced a complete performance to quell the challenge of Pardeep Narwal and the Pirates. The victory helped Steelers consolidate their third position on the points table.The Haryana outfit didn’t show signs of missing their experienced defender Dharmaraj Cheralathan as they started the match on the front foot.Patna’s Pardeep was successfully tackled twice in succession and that helped Haryana build a lead in the early minutes.Vikas also looked sharp for the Steelers, picking up vital raid points as the Steelers inflicted the first all-out on the 11th minute to move to a five-point lead.But the Pirates were not in a mood to give up and quickly got back into the game.Their defenders tightened up to strangle Haryana raiders, while, in attack, Pardeep went about doing his business, ably supported by Jang Kun Lee.The first half ended with Haryana on top at 17-15.The early minutes of the second half was dominated by the Pirates but the Steelers clawed back into the game, thanks to some astute raiding by Vikas.The raider made two multi-point raids in the fourth minute of the second half to open up a lead for the Haryana side, who went onto inflict another all-out in the ninth minute to once again open up a six-point lead.Pardeep produced a massive four-point super raid with eight minutes left to make the match a close affair but Haryana’s raiding unit immediately fought back and restored their seven-point cushion.The Steelers secured another all-out with under three minutes left in the match to open up a nine-point lead and despite Pardeep’s valiant efforts, Patna could not find a way back into the match. last_img read more

Merino wool: Warm in winters, cool in summers

first_imgNew Delhi, Dec 4 (PTI) This winter when you pull out woolens from the wardrobe, you may not have to put them back in again.Apparels made out of Australian merino wool promise not only to keep you warm during the colder months of the year, but also cool during those sultry summer days.The Woolmark Company, based out of the Pacific island nation, has launched a Grown in Australia, Made in India initiative that has roped in local Indian artisans to manufacture Merino wool garments.According to the company, the fabric is trans-seasonal, suitable for summers as well as winters.”It is not 100 per cent wool that works well with climate in India. Its more of blends, so cool wool is one amongst them,” says Arti Gudal, Country Manager of Woolmark India.Merino fibres being extremely fine, are capable of bending far more than traditional, coarser wool fibres and react to changes in body temperature.”So it helps you stay warm when the weather is cold, and cool when the weather is hot,” she says.According to Gudal, Indian designers have been at the forefront in using wool prominently.The companys initiative recently saw a fashion show by designers Karishma Jamwal and Jimit Mistry for brands like Monte Carlo, highlighting the versatility of the fabric.Transforming wool into fabrics like linen wool and several other blends goes well with the Indian climate.”Our blend comprises of 50 per cent wool and any other natural fiber that suits tropical climes. We are also getting into the sports segment and are working with Adidas to create garments with the inner layers made of wool to absorb sweat,” Gudal said.advertisement”Australian wool and the industry serves as part of the research to improve the wool we produce in India. We look forward to the textile ministry and the wool board in India to come together and understand what the wool industry is looking for here,” she said.For Satya Prakash Thakur, the Chairman of Kullu-based Buttico, wool being part of the Indian tradition, has a huge potential market in the form of handloom and handicrafts.”Indian wool is a bit coarse. Since merino wool is cool and be used both in summers and winters, in hills we use this fabric throughout the year.”There is a huge market for hand knitted sweaters, shawls and scarves and we even guide our artisans with international fashion trends to meet the demands abroad,” Prakash said. PTI RJS BSA TRS TRSlast_img read more

Kohlis support is a massive confidence booster: Rahul

first_imgBy Chetan Narula Colombo, Aug 3 (PTI) Injury prone India opener K L Rahul today termed captain Virat Kohlis backing as a massive “confidence booster” during the tough times he has endured in his short international career. Rahul returned to action in the second Test after missing the series opener due to viral fever. He made instant impact, scoring a solid 57 before being run out following a mix up with day one centurion Cheteshwar Pujara. After the days play, Rahul said that the knowledge that his place in the playing eleven is secure ? as Kohli had put it in the pre-match interaction? helps him during his repeated recovery phases. “It makes a massive difference. It gives me so much confidence, not just now but even after the surgery the support staff, the coaches, the boys were constantly messaging me and saying ?whenever you are ready, get ready sooner, the team misses you? and small things like that make a lot of difference,” said Rahul. “That kept me motivated, that woke me up each morning to go to physiotherapy and do my boring rehab. It gives you confidence that team is backing you, team trusts you, waiting for you to come back into the team and that makes a big difference and I come back with lot more confidence. “I can walk into the team with ease in my head, there is no pressure me losing my position which is great and which the captain and coaches have always given me that support which has played a big role in my small career so far,” the opener said further. Rahul is no stranger to injuries or illness, and he has been in/out of the Indian team in his short 18-Test career. In fact, hardly a season has gone past since his debut in 2014 when he has not been out of the team nursing some or the other injury. It has obviously made a serious impact on a young and promising player. When asked to compare the wait due to injuries with the time before he made his Test debut, he replied, “I think this is a lot more difficult because in physical injuries, you want to do a lot of things. “We as sportsmen, were not used to just sitting at home and being at home all day. We want to go out, we want to play sport, we want to be in the gym, want to train, we want to hit balls, and when youre not physically able to do that, its really tough. It starts playing on the mind a lot more. “I have kind of gotten used to this. More than playing for a long time, I have been in and out of the team because of injuries. It?s never easy to come back. “It takes you a couple of games to get back into your groove as an opening batsman, understand where your off-stump is, to understand what pace you have to play at, how many shots are too many shots, how slow is too much slow – there are a lot of things, a lot of doubts in your mind if you keep going out and coming back in. But I have enjoyed the challenge,” said Rahul. “People might say there is certain part where I can control my body and I can take care of my body but sometimes it just happens. No matter how well I have taken care of my body, I have been injured a few times which is very unfortunate and which is very disappointing. But each time I have come back, I have come back stronger and I have come back hungrier.” Rahul was immaculate in his innings on day one at the SSC and was well placed to break his drought of hundreds, when he was entangled in a mix-up with Pujara who went on to score 128 not out. The opener said that he is not yet at a desperate stage to convert these missed chances into hundreds, although he is left ruing too many such moments. “I wasn?t upset with him. Run outs happen, it could have happened with anybody. It could have been him who got run out and it could have been my mistake. I wasn?t disappointed about that. I was disappointed because I have been away from the game so long and I didn?t want to get out at all. “I wanted to be in the middle, play as many balls as I could, as many days as I could if I could bat. I was disappointed about that. I was looking good and just after lunch, a crucial time as a batsman, you can capitalise and get a lot of runs during that session. “So I was disappointed that I got out at that time,? he said. Rahul has scored four hundreds and seven fifties so far and he admits that he should have converted more starts. “Ive never chased numbers, firstly. My job as an opening batsman is to give the team a good start, lay a solid foundation and I think Ive done that so far. “Disappointing that I have not been able to convert that, but I think that will keep me hungrier. Each time I go back to bat, I will want to get more and more runs. I am not cautious about numbers right now, but maybe if this keeps going it might start playing on my mind. “But nothing changes, you feel a lot more confident, youre seeing the ball a lot better, so you want to maybe play a little bit more positively. All the answers to the questions I will only find when Im in the middle and when I get a hundred. Thats when Ill know what the right process is and how I need to go about my innings,? he said. When asked about the SSC pitch that turned out to be drier and completely different from the 2015 Test pitch here, Rahul said, ?Its completely different from the one we played on the last time around. When we saw the wicket a couple of days ago, we did expect the wicket to be the same as last time, but today we turned up and the wicket was different. “It was on the slower side and I think it will take turn as the days go. The more the footmarks, the more turn and purchase Ashwin and Jadeja can get.” PTI CN BS BSadvertisementadvertisementlast_img read more

Tie-ups galore in Indian football, but no results in sight

first_imgBy Abhishek Hore New Delhi, Aug 13 (PTI) Tied up in knots could be an apt summation of the plethora of tie-ups that Indian football witnessed with top European clubs in recent years, partnerships that seemed to be driven primarily by commerce, if experts are to be believed. Notwithstanding the involvement of the biggest names in club football — FC Barcelona, PSG Saint Germain, Arsenal and Liverpool etc, these link-ups, most of them technical, have failed to inspire confidence as far as game development in the country is concerned. Recently, Spanish club Atletico Madrid ended its association with Indian Super League franchise Atletico de Kolkata due to disagreements over youth development. “These are all commercial ventures and has little impact on football development,” says Shaji Prabhakaran, former FIFA regional development officer for South and Central Asia. Prabhakaran has been involvement with the game for more than two decades and had worked at the All India Football Federation and Asian Football Confederations (AFC) before being appointed regional development officer of FIFA. He added, “Its basically for elite people who can afford. “Many of the countrys promising talent, living in abject poverty in the deep interiors of the country, dont even know of such projects and will never be able to afford them. Its basically a branding exercise.” Despite the flurry of activities in recent years, including hosting the upcoming FIFA U-17 World Cup and the advent of ISL, an Indian team in the World Cup still remains a far-fetched dream though the country has a huge fan following for the beautiful game. Realising the enthusiasm for the sport among Indian teenagers, Europes biggest clubs have tied up with some leading schools in the country and set up training schools with private partners. As part of a tie-up with DSK Shivajians, Liverpool FC set up a residential football coaching academy to develop players up to age 18. Another EPL giant, Arsenal FC, has opened Arsenal Soccer Schools across the country. “See, these tie-ups have their pros and cons. Football development is one area where we need technical support from them. We get very strong curriculum from them and coaches come and deliver these curriculum,” says Vivek Sethia, founder and CEO, India On Track-Arsenal Soccer Schools. But they are not able to leverage it well because of the “gap in talent”, which is big. “The gap is so huge, it becomes a huge challenge. But the positive thing is there is an exchange programme, like sending students there and getting experts from there,” he adds. Sethia agrees that its a commercial partnership. “Its a commercial partnership from our perspective but the fee is minimum, because they (European clubs) also look at burgeoning Indian market. “Most of the clubs are okay as they can generate revenue from the commercial Indian market, talent is not the first priority right now. “We are trying very hard to become relevant from talent perspective. We run both commercial and non commercial programs and also have scholarships programmes that are talent- based. The onus is on us, we dont have a footballing ecosystem and that is the biggest problem.” Neel Shah, CEO of DSK Shivajians, who have a partnership with English Premier League club Liverpool FC, feels the real test of any technical partnership is to see “how the programme is running” once the novelty factor wears off. “My first recommendation for any group exploring a technical partnership with a top European club is to ensure both parties, the international club and the foreign partner, are clear on the short and long-term objectives and expectations of the project.” Shah adds, “My second recommendation is that the local partner ensures their senior Indian coaches buy into the idea of the technical partnership and their inputs on the deliverables are taken into account before finalising the agreement. “Finally, it is critical to get the right person from the international club to come over to head the project. It is absolutely vital to have someone with solid character who can comfortably handle challenges and serve as a mentor for the local coaches.” Rajesh Mehrotra, director of PSG academy in India, emphasises on the three Cs – coach, culture and curriculum – in “no particular order”. According to him, India is still a long way off from having a good grassroot curriculum like developed football nations. PTI AH BS BSadvertisementlast_img read more

Deutschmann Automation enables powerful PROFIBUS connectivity

first_img Continue Reading Previous Inova Semiconductors: standalone LED driver for in-car lightingNext Würth Elektronik eiSos and Analog Devices exhibit their demo kit Deutschmann Automation presents a further developed version of its UNIGATE IC PROFIBUS module at the embedded world 2018. The powerful all-in-one bus node enables simple and fast installation in a terminal device or sensor system and provides reliable PROFIBUS connectivity. With UNIGATE IC products, development costs and the time-to-market of network-capable systems can be significantly optimized.With the further development of the UNIGATE IC PROFIBUS, Deutschmann is responding to the still strong demand for fieldbus modules, which is continuing despite industrial Ethernet solutions moving into the market. However, the demands on performance of the modules have increased recently and, therefore; adapting the products to modern tasks makes sense. Deutschmann also plans to develop more powerful versions of other fieldbus modules from its product portfolio. PROFIBUS is the first step.The new UNIGATE IC PROFIBUS module is based on an actual 32-bit ARM Cortex-M4 microcontroller. The powerful module is, of course, pin- and function-compatible with existing PROFIBUS products from Deutschmann and can, therefore, be used flexibly and be interchanged with very little effort. If required, the possibility thus exists to easily upgrade terminal devices.The existing scripts for protocol connection of the all-in-one bus node to the terminal device can continue to be used. The scripts can be programmed via the Deutschmann Automation developed script language. The consistent compatibility of all modules ensures the long-term availability of UNIGATE IC PROFIBUS solutions.The powerful UNIGATE IC PROFIBUS module is available in two versions for supply voltages of 3.3V and 5V respectively. The new product will be available in the second quarter of 2018.Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Boards & Modules last_img read more

Ashwin, Rahane to play in new-look Deodhar Trophy

first_imgDeodhar Trophy is slated to start on October 23 with a slight tweak in the format, as it remains a three-team affair but it will not feature Vijay Hazare Trophy champions this time.Instead, India A, B and C, captained by Dinesh Karthik, Shreyas Iyer and Ajinkya Rahane respectively, will fight for the title.”It was decided during the technical committee meeting of BCCI that there will be three teams instead of one being Vijay Hazare champions,” GM (Game Development) Saba Karim told PTI on Thursday.The presence of India Test regulars like Rahane and Ravichandran Ashwin is not a surprise as they both have been out of India’s limited overs set-up.Teenage sensation Prithvi Shaw, who made a successful Test debut against the West Indies, will play for India A.India A captain Karthik too will have a point to prove after being dropped from the national team for the first two ODIs against the West Indies. The wicket-keeper batsman will lead a team comprising Tamil Nadu teammate Ashwin, Mohammad Siraj, Karun Nair, Krunal Pandya and Siddharth Kaul.The selectors have rewarded players who have done well in the ongoing Vijay Hazare Trophy including Jharkhand pacer Varun Aaron, who is on a comeback trail.Aaron will be playing for Iyer-led India B, which also has Mayank Agarwal, Shahbaz Nadeem, Hanuma Vihari and Jaydev Unadkat.Rahane’s India C have the likes of U-19 star Shubman Gill, Delhi pacer Navdeep Saini, Jharkhand captain Ishan Kishan, Washington Sundar and Rajneesh Gurbani.None of the players representing nine new teams in domestic cricket have been picked.advertisementSquads: India A: Dinesh Karthik (C & WK), Prithvi Shaw, Anmolpreet Singh, Abhimanyu Easwaran, Ankit Bawne, Nitish Rana, Karun Nair, Krunal Pandya, Ravichandran Ashwin, Shreyas Gopal, Shams Mulani, Mohammed Siraj, Dhawal Kulkarni, Siddarth Kaul.India B: Shreyas Iyer (C), Mayank Agarwal, Rituraj Gaekwad, Prashant Chopra, Hanuma Vihari, Manoj Tiwary, Ankush Bains (WK), Rohit Rayudu, K Gowtham, Mayank Markande, S Nadeem, Deepak Chahar, Varun Aaron, Jaydev Unadkat.India C: Ajinkya Rahane (C), Abhinav Mukund, Shubman Gill, Ravikumar Samarth, Suresh Raina, Suryakumar Yadav, Ishan Kishan (WK), Vijay Shankar, Washington Sundar, Rahul Chahar, Papu Roy, Navdeep Saini, Rajneesh Gurbani, Umar Nazir.(With inputs from PTI)last_img read more

4 days agoMan Utd midfielder Fred: My first ‘clasico’

first_imgMan Utd midfielder Fred: My first ‘clasico’by Paul Vegas4 days agoSend to a friendShare the loveManchester United midfielder Fred was pleased with his performance against Liverpool.Fred impressed in the 1-1 draw.“Personally, I’m happy how I played in my first ‘clasico’ against Liverpool,” he told The National.“We’re just all a little frustrated that we didn’t hold on to the lead, but we have to be encouraged.“We played at a very good pace against Liverpool. We needed that, we haven’t started the league well, but we played with heart, we played with force, we attacked quickly, especially in the first half. The second half we continued well but it was more equal.” About the authorPaul VegasShare the loveHave your saylast_img read more

James revels in scoring Man Utd winner in Wales

first_imgDaniel James says Manchester United showed their fighting spirit by coming from behind to beat AC Milan on penalties in their final game of pre-season.United led early on thanks to Marcus Rashford’s opener but first Suso, then an own goal from Victor Lindelof, turned the game on its head at Cardiff’s Millennium Stadium.Jesse Lingard pulled the scores level at 2-2 before James struck the winning penalty in the resulting shoot-out, meaning United finished their pre-season campaign unbeaten. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? “You couldn’t write it,” the Welshman told MUTV about scoring the winner in Cardiff.“Amazing. We’ve come from behind, today was a different test.“They slowed it down, they played great football but it shows the spirit. We’ve come from behind for the draw and obviously to win on penalties, and to score the last one here in Cardiff is great.”James was born and grew up in Yorkshire, qualifying for the Welsh national team through his father Kevan.He won his first youth international call-up in 2013 and, having left Hull to join Swansea City’s youth set-up as a 16-year-old, is seen as one of Welsh football’s most exciting young talents . This was underlined this summer as he joined United for £15 million ($19m) as part of Ole Gunnar Solskjaer’s youth-oriented rebuild at Old Trafford. He has since been joined by right-back Aaron Wan-Bissaka, while Solskjaer has said the move for Leicester and England defender Harry Maguire is almost wrapped up .With the English transfer deadline on August 8 looming large, United are set for a busy few days with speculation surrounding Paul Pogba and Romelu Lukaku.Solskjaer wants Pogba to ignore interest from Real Madrid but seems happy for Lukaku to leave with reports suggesting Napoli have now joined Inter and Juventus in their pursuit of the Belgium forward.United want to replace Lukaku with Juventus’ Paulo Dybala , but it remains to be seen whether the Argentine is keen on a move to Old Trafford.Following the end of the transfer window, United can once again focus on football. They start their Premier League campaign with a home fixture against Chelsea, looking to put an early dent in Frank Lampard’s bid to bring the good times back to Stamford Bridge. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

Design Meets Function in The Swirl Skateboard

first_img The Burger Show’s Alvin Cailan Shares His Burger-Making Secrets Editors’ Recommendations Slopestyle Mountain Bike Champion Emil Johansson Talks Tricks, Staying Fit, and More A Peek Inside the Joseph Abboud Factory: Italian Fabric, Made in America As a wood maker Peter Duncan spends his days at his studio in Wilmington, North Carolina crafting gorgeous tables and more for The Wood Studio. Recently Duncan got into the art of carving skateboards from wood. His latest, the Swirl, uses carvings in lieu of grip tape, making for a skateboard that looks just as good as it works. The Manual recently caught up with Duncan to ask him how he came up up with the idea for the Swirl, skateboard making and of course, wood.Why did Wood Studio enter the skateboard world?Well, I’ve skated for more than 15 years, and living in a beach town (Wilmington, NC) it was almost a natural progression for the wood studio. It started as just a project for myself, so that I could get around on something that I made. When I took the board to get trucks and wheels put on, the skate shop really gave me some great feedback, which got my wheels turning (pun intended).How did you figure that the carvings would make a good substitute for grip tape?I’ve done some extensive carving for other projects in the past, It dawned on me during an engraving project that tight lines created a grip much like whats you’d find with grip tape.How did testing go before you realized you had enough that was suitable to hold the skater?I tested all the iterations myself by getting out there and really riding, it wasn’t long before I found a good balance between design and functionality. Why African mahogany?Mahogany is known for a lot of things, two of which are its flexibility and it’s beauty. It has been used in boat building for hundreds of years for these two reasons. That’s what made it my first choice. I’ve now made boards out of many different woods, all of which have their good and bad attributes, it’s really about finding the right deck thickness for each wood and the rider’s aesthetic preference.Will you make more if they sell out?I really love making these and the design possibilities are limitless so I think I may be in this for the long haul. I’ve already made a few for local skate and surf shops to display and the feedback has been amazing!The Swirl Skateboard, $200 at etsy.com. Lenny Kravitz’s New Twice Toothpaste Will Make Plaque Fly Away How to Put Out a Fire Without Hurting Yourself in the Process last_img read more

Canada Goose to open new factory in Montreal, reports Q4 profit up from year ago

The Canadian Press Companies in this story: (TSX:GOOS) MONTREAL — Canada Goose Holdings Inc. says it will open a new factory in Quebec, its second in the province.The production facility will be located in Montreal and is expected to employ more than 100 people by the end of March, and grow to 650 new positions at full capacity by the end of 2020.The announcement came as the luxury parka maker reported a profit of $103.4 million or 93 cents per diluted share for the quarter ended Dec. 31, up from a profit of $63 million or 56 cents per diluted share in the same quarter a year earlier.Revenue in what was the company’s third quarter totalled $399.3 million, up from $265.9 million.Analysts on average had expected a profit of 81 cents per share for the quarter, according to Thomson Reuters Eikon.Canada Goose also raised its guidance for revenue and profit for its 2019 financial year.It now expects revenue growth in the mid-to-high 30s on a percentage basis, compared with earlier expectations for at least 30 per cent.Annual growth in adjusted net income per diluted share is also now expected to grow in the mid-to-high 40s on a percentage basis, compared with earlier expectations for at least 40 per cent. read more

Myanmar UN envoy to visit earlier than planned

23 October 2007Myanmar has agreed to allow United Nations Envoy Ibrahim Gambari, who is currently touring regional capitals to garner support ahead of a planned visit to the country in mid-November, to visit even sooner, the spokesperson for the world body announced today. Mr. Gambari “expects to visit Myanmar in the first week of November, as the Myanmar Government agreed to bring forward his standing invitation to the country,” UN spokesperson Michele Montas told reporters in New York. “While the exact travel dates have yet to be arranged, Mr. Gambari would be going to Myanmar directly from the region, continuing his consultations with key regional countries in the interim,” she added.Dispatched by Secretary-General Ban Ki-moon to consult with regional leaders on how to address the ongoing crisis in Myanmar, Mr. Gambari has met so far with officials in Thailand, Malaysia and Indonesia. The Special Envoy was in New Delhi today where he met with Indian Prime Minister Manmohan Singh, to whom he delivered a personal message from the Secretary-General. The two leaders had “detailed and substantive discussions” on the UN’s efforts in Myanmar and India’s support in this regard, according to Ms. Montas.Mr. Gambari “has been urging India and other regional countries to actively encourage the Government of Myanmar to continue to cooperate with the Secretary-General’s good offices efforts, including by addressing continuing human rights concerns and by encouraging Myanmar to receive Mr. Gambari as early as possible in order to kick-start a dialogue with the opposition.”The Special Envoy is now on his way to Beijing, where he is scheduled to meet with senior officials before going on to Tokyo for consultations with Japanese counterparts. read more

At Model UN in Chicago Ban Kimoon hails youth focus on climate

9 February 2008United Nations Secretary-General Ban Ki-moon has praised high school students in Chicago for debating the problem of global warming at a Model UN, emphasizing their potential to effect change in the future. United Nations Secretary-General Ban Ki-moon has praised high school students in Chicago for debating the problem of global warming at a Model UN, emphasizing their potential to effect change in the future.”I am here because you are the leaders of tomorrow,” Mr. Ban told an auditorium filled with students attending Walter Payton High School, where he was joined Friday by Mayor Richard Daley on a stage that also accommodated a set of youth representing various countries from around the world.”Standing in this hall, my thoughts go way back to 1962 when I was a freshman in college and participated in this type of mock-UN debate,” said Mr. Ban, drawing laughter when he recalled that that at the time, there was no color TV; only black-and white.”My advice is that you be as close as possible to real politics,” he said. “By doing that you will be able to act as real delegates of the countries you are representing. By doing that you will improve and learn about real politics and the real world.”He said the UN “needs the support of global citizens like you.”The Secretary-General, who has given priority galvanizing international action on climate change, said the issue requires immediate attention. “People say that we should have taken action yesterday, but if we take action today, it may not be too late. We have capacity, technology, resources, finances – all we are lacking now is the will.”This is not a question of whether or not; this is not a question of when, this is a question of we must win and this is a question of we must act now.”As the debate began, the delegate from the United States urged a common approach to the problem, but Washington was criticized by other participating countries for not having ratified the Kyoto Protocol, a legally binding pact on reducing greenhouse gas emissions.One student talked about the impact of the problem on a country’s GDP. “For example, India is a developing country so… global warming,” he began.”I’m sorry, India, you’re time has expired,” said Elizabeth Sabol-Jones, the young woman playing the role of Secretary-General who chaired the meeting with strict adherence to parliamentary procedure.Despite the bureaucratic constraints, the students did achieve a consensus; a resolution entitled ‘1A’ and reprinted in the event’s programme noted that “without a conscious efforts by Americans, little can be done to stop climate change,” while referring to “the power of students to impact change.”The Secretary-General’s visit was well-received by students who had previously found him to be a remote figure. “He sounded human and he made some good points,” 15-year old Jeffrey Callen told the UN News Service after the debate. “And he even opened up about his past, talking about when he was in college, and that helps me to connect more to him.”Naomi Sharpe, 15, agreed. “We hear big names all the time but we never really know what they’re doing and what they feel, and it did make [him] seem human and open our eyes to see what we need to do right now,” she said.Mr. Ban welcomed the students’ attentiveness to the problem of climate change. “I am very much impressed and encouraged by what I have just seen with the students debating [the] global warming issue,” he told a press conference held in a music room adjacent to the auditorium. “I could see the bright future from our future leaders – leaders of tomorrow.” read more

Millennial Money Credit score up Build credit smarts too

Well done, America. Credit scores across the nation are going up.On the other hand, knowledge of how credit works is declining.Consumers’ grasp of credit is the lowest it’s been in eight years, according to an annual survey by credit scoring company VantageScore and the Consumer Federation of America, a non-profit association of consumer groups. For example, 62% of those surveyed this year knew that everyone has more than one credit score. In 2012, 78% knew that.More people rated their own knowledge highly despite knowing less. In an era when free credit scores and reports are plentiful, this is perhaps not surprising. The share of respondents who called their credit knowledge “excellent” or “good” was 60% in 2019, up from 54% in 2012.Millennials were a little more modest. Only 56% of those ages 21 to 38 rated their knowledge as “excellent” or “good,” compared to 61% of people ages 39-54 and 65% of those 55-73.WHY CREDIT SCORES ARE GOING UPThe average FICO score last year was 704, according to FICO, continuing a steady rise from a low of 686 in 2009 during the Great Recession. The average VantageScore — FICO’s competitor — was 680, continuing to climb but not yet as high as the 685 seen in 2008.Factors such as a large-scale economic recovery, low unemployment and consumers’ confidence in their own finances contributed to higher scores, says Rod Griffin, director of consumer education and awareness at Experian.Of course, consumers being more careful with money since the financial downturn also played a part, Griffin says.Also, millions of people experienced a score bump over the past two years as the three major credit bureaus — Experian, Equifax and TransUnion — stopped including some negative marks on credit reports, including tax liens, civil judgments and some types of collections.WHAT YOU DON’T KNOW ABOUT CREDIT CAN HURT YOUThe knowledge survey revealed that all generations misunderstand some elements of credit.Among the findings, a significant share of respondents didn’t know that:—Checking your own credit never hurts it (38.—Opening several credit card accounts at the same time can lower your score (38.—Cellular plan providers might use credit scores to price services (41.It’s crucial for millennials, who have many financial decisions ahead, to know what factors have an impact on a credit score . Fortunately, two factors make up the majority of what affects your credit score — paying bills on time and keeping credit card balances as low as possible.“A lot of credit is boring. It’s all about consistency and keeping your debts as low as possible and making your payments on time,” says Griffin.HOW TO STAY ON TOP OF YOUR CREDIT— Keep an eye on things: Checking your score frequently is a healthy habit and it won’t hurt your credit.Even more important is checking your credit reports for accuracy. They may have errors that drag down your score, and you can request to have them removed.To check your reports, you can use any of the free apps or websites that offer them. Federal law also entitles you to a free copy of your credit report every 12 months from each of the three credit bureaus; request them at annualcreditreport.com.— Understand who sees your score: “Most people still understand that credit card issuers and mortgage lenders use credit scores,” says Stephen Brobeck, senior fellow at the Consumer Federation of America. But the survey showed that only 65% of people knew landlords used credit scores, while only 59% knew cellphone companies used them and 58% knew home insurance providers did.Also, potential employers may check your credit report before hiring you. And in most states, car insurance providers can use your score to set premiums.—Educate yourself: Griffin recommends using free tools to learn how your score and reports work, as opposed to just checking them occasionally. The Consumer Federation of America website has the credit quiz used in the survey, which is a good place to start. And many personal finance websites offer educational content alongside a free score._________________________________________________This column was provided to The Associated Press by the personal finance website NerdWallet. Amrita Jayakumar is a writer at NerdWallet. Email: ajayakumar@nerdwallet.com. Twitter: @ajbombay.RELATED LINK:CFA Credit Score Quiz http://creditscorequiz.org/What factors affect your credit score? http://bit.ly/nerdwallet-credit-score-factorsAmrita Jayakumar Of Nerdwallet, The Associated Press read more

Dow SP 500 indexes close at record highs as a market rally

by The Associated Press Posted Dec 22, 2014 2:15 pm MDT Dow, S&P 500 indexes close at record highs as a market rally continues AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Email Stocks are back at record highs as the market posts its fourth gain in a row.The Dow Jones industrial average rose 154 points, or 0.9 per cent, to 17,959 Monday, narrowly beating the record high it set two weeks ago by about half a point.The Standard & Poor’s 500 index rose seven points, or 0.4 per cent, to 2,078. It was the 50th closing high for the S&P 500 this year.The Nasdaq rose sixteen points, or 0.3 per cent, to 4,781.The market is coming off a big advance last week, which gave the S&P 500 its second-biggest weekly gain this year.Benchmark U.S. crude fell $1.26 to close at $55.26 a barrel in New York.Bond prices rose. The yield on the 10-year Treasury note fell to 2.16 per cent. read more

For Ohio State mens lacrosse FOGO role an area of expertise

Football has the kicker, baseball the relief pitcher and soccer the defensive midfielder. They are specialty players who have a focus, a certain set of skills that set them apart from the rest. They aren’t always the flashiest players, but what they bring to the team, if only for a play or two, can be the difference between a win and a loss. For lacrosse, that position is known as the faceoff get-off, or more colloquially, the FOGO. What is a FOGO? “Basically the game of facing off is a player for a team comes out to the middle of the field (the X) and is trying to gain possession of the ball for his team,” said Trey Wilkes, senior midfielder and primary FOGO for the Buckeyes. “In theory, if a faceoff guy can go out and win the ball for his team every time, it’s kind of like ‘make it, take it’ in basketball.” Assistant coach Jamison Koesterer was a faceoff player when he was at Johns Hopkins and said he sees the position continue to develop into a specialty area. “It’s kind of transformed into an area of expertise. Guys have really started to focus and buckle down and create a specialty position if you will. I think you’re starting to see more and more guys become comfortable not just being faceoff get-off, but stay and play a little offense,” Koesterer said. “Obviously if you have a dynamic player that can face off with a good stick, that’s a solid athlete that can play defense, it allows you to do more from a coaching perspective.” Koesterer said in lacrosse, the more opportunities there are for a team to be on offense, the more likely it is to earn the victory. “Having possession of the ball in a game like lacrosse where the ball is moving up and down the field is extremely important,” Wilkes said. “There is a lot of technique, there’s a finesse side to facing off, but there’s also a physical side, and it’s just having a balance of that aggression and balance at the same time.” Since the players aren’t a regular part of the offensive or defensive rotations, a FOGO has to prepare differently than others on the team, Wilkes said. “I try to focus more on myself individually and try not to worry as much about my opponent. I feel like throughout the week if I can work on the things that I do really well, I can kind of leave the game in my hands,” Wilkes said. Another FOGO for the Buckeyes, junior defender Darius Bowling, doesn’t fit the bill of the typical faceoff player. Though Bowling still takes his turn attempting to win his team the ball, he also plays on the defensive side of the ball as a long stick. But his defensive focus shows facing off at the X doesn’t mean a player can’t also be a standout in other positions. “For me it’s just kind of making it a scrum (ground ball). I would think that I’m pretty good at ground balls, so if I could make it a scrum, I would have a pretty good chance at getting it,” Bowling said. “So during the week I try to make sure that I’m in a good stance. That’s the most important thing for me is my stance.” Unlike their counterparts, such as attackers who score handfuls of goals or goalies who rack up saves, FOGOs fly under the radar. Their names are rarely in game recaps, despite their vital contributions to their team’s success. “They don’t get a lot of accolades. When you find them in the postgame report, it’s usually when they’re 70 percent or better, when they’re really dominating,” Koesterer said. “But when we come across a great faceoff player and we neutralize him, make it a 50-50 battle, even though we don’t get the headlines, it’s a win in our book.” Though they might not be household names or team MVPs, there is no doubting what a FOGO means to his lacrosse team. read more

Primary school mental health crisis as referrals for counselling rise by a

Britain’s primary schools are facing a mental health crisis as figures show the number of children needing NHS counselling has risen by a third.Children as young as three were referred to professionals by their teachers as the number of under-11s needing psychological help rose to almost 19,000 in the past year, from less than 14,000 three years earlier. Statistics obtained following freedom of information requests to NHS trusts show that the number of referrals to mental health services by all schools rose by almost 10,000 from 25,140 in 2014/15 to 34,757 in 2017/18. More than half of these were for primary school children, with experts warning that this suggested that there was not enough help for the youngest children available in school. The NSPCC, which carried out the survey of 53 NHS trusts, warned that increased demand for support across specialist mental health services, schools and the voluntary sector was placing the system under pressure, jeopardising the well-being of thousands of children.Over the last three years nearly a third of referrals from schools to the 45 trusts which responded to this question were declined treatment as they did not meet the criteria for support.The news follows a damning report from two select committees, Education and Health and Social Care, last week, which found that the Government’s £300m plans to improve mental health provision for children “lacks ambition and will provide no help to the majority of children who desperately need it.” Peter Wanless, chief executive of the NSPCC said: “Our research shows schools are increasingly referring children for specialist mental health treatment, often when the child is at crisis point.”Childline plays a vital role in supporting children with their mental health, and many turn to us when they are struggling to get access to specialist treatment. Early counselling from Childline could also help relieve the pressure on CAMHS.” Dame Esther Rantzen, founder and president of Childline, said: “Young people are telling us they are overwhelmed with mental health issues, such depression and anxiety, which is taking many of them to the brink of suicide.”Responding to the figures, a Government spokesperson said: “Making sure children and young people get the right support when they need it is imperative. That is why are allocating £300 million, over and above the additional £1.4bn being invested in specialist services, to provide more support linked to schools.”This includes new mental health support teams to provide trained mental health workers to work closely with schools –including primary schools – to provide quicker support to children.”We know we need to do more which is why we have extended our schools and NHS link pilot to deliver training in 20 more areas of the country this year. This will improve links between up to 1,200 schools and their local specialist mental health service.”Separate figures published by charity the Mental Health Foundation show that one in three young adults aged between 18 and 24 had self-harmed because of stress and 39 per cent had experienced suicidal feelings.  Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings. read more

Kinectpowered trash can helps you never miss the basket

first_imgThrowing your crumpled up piece of paper across the office in the style of your favorite basketball player is a time-honored tradition, but one that is ruined instantly when the paper misses the rim and hits the floor. Instead of hanging a tiny backboard with a net over your trashcan, take a look at this Smart Trash Can that will move to catch the paper for you.As a group, the technology sphere has a nasty habit of applying “smart” to everything, since it clearly makes everything better. In order to convince someone that a trash can was smarter than all the other trash cans, it would have to do something pretty incredible. Minoru Kurata made sure that the word “smart” applied to his trash can, and it won him an Excellence Award at the Japan Media Arts Festival. The trash can itself looks perfectly plain when you see it on the floor, and it continues to sit there and do nothing until you try to throw something away. Once you’ve decided to sink that basket, the can comes to life and moves into the path of the trash to make sure it goes in.The bottom of the trash uses three different wheels that are built on a single axis. The three wheels turn together, and each has a small motor to drive the can to where it needs to go. The design keeps all the weight towards the bottom of the can to make sure it can move quickly without tipping the can over accidentally.From there, a Kinect was hacked to detect movement of small objects in the air, and uses the trajectory and relative position in the room to quickly send instructions to the trash can for retrieval. Currently, Kurata says that the success rate is less than 20% using the current sensor and software. He hopes to patent the technology and work on reducing the number of errors before he considers selling his concept.The only thing I can imagine that would make this any sweeter would be to have a Smart Trash Can mounted on top of a Roomba, and have it be a single unit that caught my paper as I threw it and cleaned the room afterwards. If we’re going to strap a bunch of extra things to a Roomba, though, we might as well go all out and build ourselves a Rosie the Robot.last_img read more

WWF une campagne ultraécolo pour sensibiliser au recyclage

first_imgWWF : une campagne ultra-écolo pour sensibiliser au recyclageEn Hongrie, l’agence Akció 360 et le WWF (World wildlife fund) ont réalisé une des campagnes de sensibilisation à la consommation de papier la plus écolo au monde, relaye Neo-Planet.com. Ils sont parvenus à sensibiliser près de 290.000 personnes en utilisant un seul et unique prospectus.C’est une idée originale qu’a mise en pratique le Fonds mondial pour la nature (WWF) en Hongrie avec l’aide de l’agence de Akcio 360. Pour sensibiliser les gens à la consommation de papier et au recyclage, l’organisation a réussi à utiliser le moins de papier possible : un seul et unique prospectus. On pourrait croire que cette campagne s’est ainsi révélée peu efficace, mais pas du tout. Elle a permis de toucher près de 290.000 personnes, révèle le site Neo planète. À lire aussiJournée mondiale de l’environnement : Quelques astuces pour un mode de vie plus écolo au bureauComment le WWF a t-il réussi un tel exploit ? Le secret de cette campagne réside en partie dans l’intervention de deux volontaires déguisés en pandas pour l’occasion. En effet, ceux-ci se sont rendus dans un centre commercial et ont appliqué le principe de la limitation de consommation de papier, tout simplement en passant le flyer de main en main. Pour cela, l’un des deux pandas s’est placé au pied d’un escalator et distribuait l’unique flyer aux visiteurs qui, le temps de la montée de l’escalator, prenaient connaissance de l’objet de la campagne. Arrivés en haut, le second panda récupérait le flyer et le proposait à quelqu’un d’autre, qui le consultait durant la descente de l’escalator et ainsi de suite.1 feuille + 1 vidéo = 285.142 écolos Bien sûr, sensibiliser le plus grand nombre avec un prospectus et deux volontaires prendrait beaucoup plus de temps. C’est pourquoi le WWF a également réalisé une vidéo de cette campagne afin de poursuivre la sensibilisation au recyclage. Ainsi, en seulement deux semaines, le prospectus (aidé de la vidéo) a pu sensibiliser 285.142 personnes. Et un peu plus chaque jour alors que la vidéo continue de circuler sur la Toile.  Justement, découvrez en vidéo cette campagne écolo des plus écolos réalisée par le WWF en cliquant ci-dessous :https://www.maxisciences.com/campagne-de-sensibilisation/recyclage-l-039-originale-et-ultra-ecolo-campagne-de-sensibilisation-du-wwf_art16491.html Le 23 août 2011 à 15:38 • Maxime Lambertlast_img read more